19/10

Working with African Artists: A Guide to Success

Conference

Working with African Artists: A Guide to Success

Speakers: Andile Mbete (Head of Africa, TuneCore), Jackie Kwenda (Artist), Shanae Dennis (Wasserman), Coco Em (Pass Pass), Dare Balogun (Vandelay Radio / METALLIC INC), More TBA

Presented by HOMECOMING

This panel offers a comprehensive guide for agents, bookers, promoters, and managers on how to successfully collaborate with African artists. As the demand for African music grows globally, understanding the nuances of working with African artists, including logistical, cultural, and communication considerations, is essential. This discussion will focus on the practicalities of booking, promoting, and managing African talent on an international scale, as well as providing tips on fostering positive working relationships.

Conference FAQ

ADE PRO

Join us at the Felix Meritis for the full ADE Pro programme. The conference is set to be extended by an additional day, taking place from ADE Wednesday to Saturday. Just down the road the prestigious Andaz Amsterdam by Hyatt Hotels is transformed to a buzzing network & business hub from Wednesday to Friday.

ADE LAB

ADE Lab returns with a four-day programme from ADE Wednesday to Saturday at the Brakke grond and many more venues around the Amsterdam Nes area.

We do not sell ADE Conference only or Day Passes. The only way to get access to the ADE Pro Conference is the ADE Pro Pass.

Tickets for the specialist sessions and ADE Lab can be found on the ticket page.

✓ Valid all 5 days of ADE

✓ Access to all conference tracks: ADE Pro, Lab, Green, Beats & more

✓ Access to all Network events, matchmakings & Business Hubs

✓ Access to ADE Pro's networking database

✓ Access to ADE Festival and Arts & Culture program

✓ The official ADE x G-Star RAW 2024 Bagpack

✓ Travel for free during ADE with GVB

✓ Train like a Pro with TrainMore

and more benefits ...

Read more about the ADE Pro Pass and other tickets.

Our conferences are accessible for all ages in general. Do note that when alcoholic beverages are served, access can be denied.

Happy to see your interest in enhancing and contributing to our Conference program! To submit your conference ideas or panel suggestions, kindly complete this online application form provided.

Our Conference team will review all proposals. If your idea stands out and sparks an interest, we'll reach out to you. Keep in mind that we receive numerous submissions, so using this application form doesn't guarantee selection. We appreciate your understanding.

We have various hotel recommendations to ensure you get through ADE well rested. Our recommendations can be found here.

Info & Ticket Desks for picking up your personal ADE Pro Pass badge & wristband


Felix Meritis
Address: Keizersgracht 324, 1016EZ Amsterdam

Tuesday October 15: 16:00 to 20:00
Wednesday
October 16: 09:00 to 19:00
Thursday
October 17: 08:30 to 19:00
Friday
October 18: 08:30 to 19:00
Saturday
October 19: 10:00 to 19:00
Sunday
October 20: CLOSED

~ The best location for collecting your accreditation when you want to visit the ADE Pro Conference.


I Amsterdam Store - Central Station
Address: De Ruijterkade 28 B t/m D, 1012 AA Amsterdam.

Tuesday October 15: 14:00 to 18:30
Wednesday
October 16: 09:00 to 18:30
Thursday
October 17: 09:00 to 18:30
Friday
October 18: 09:00 to 18:30
Saturday
October 19: 09:00 to 18:30
Sunday
October 20: 09:00 to 18:30

~ This Info & Ticket desk is the most convenient location for people who'd like to pick up their accreditation right after arriving in Amsterdam.


Het Groene Paleis
Address: Nes 76, 1012KE Amsterdam

Tuesday October 15: CLOSED
Wednesday October 16: 18:00 to 22:00
Thursday October 17: 18:00 to 22:00
Friday October 18: 18:00 to 22:00
Saturday October 19: 18:00 to 20:00
Sunday October 20: CLOSED

~ Evening pick-up desk for ADE Pro Passes.



NOTE

Please be aware that your E-ticket is strictly personal and non-transferable. It is mandatory to show your ID/passport during pick-up. Your items cannot be picked up by someone else.

Also, don’t forget to complete your profile details before ADE, to make sure we have the right information to prepare your personal badge.

Haven't received your ticket(s) or cannot find them? You can easily find them by following the steps on this page.

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