Unlocking Music Rights & Growth on YouTube: Strategies for Success on YouTube
Conference
Unlocking Music Rights & Growth on YouTube: Strategies for Success on YouTube
Speakers: James Frostick (Head of Online Licensing, BumaStemra), Henri Lessing (Managing Partner, Age Media), RIMON (Artist), Eric Skuncke (YouTube), Daniel Turcotte (Senior Director Commercial, Monstercat)
Host: Vincent Reinders & Lara Lessing
A bustling talkshow brought to you by YouTube, Age Media and BumaStemra.
This high energy talkshow, brought to you by BumaStemra and Age Media, brings together music industry experts to discuss how they use YouTube in their music strategies and how it drives growth and revenue. Be a fly on the wall as independent artists, music labels, experts on YouTube and royalties will discuss all of their successes and insights. Be in the room as they talk about what works and where the challenges lie! Join artists, labels and composers as they inspire you on how to grow, increase engagement and generate more income through YouTube. The experts will provide examples of how best to package your content on YouTube to promote growth and revenue.
We will dive into success stories as well as the pitfalls in the music industry regarding YouTube strategies.
The talkshow consists of:
- Rimon, an independent artist, who will share her strategy on independency, YouTube and how it has driven her growth.
-Eric Skuncke: Music Lead YouTube, who will talk about YouTube Music and strategies for growth on the platform.
- Henri Lessing from AGE Media, who helps labels, rights holders, and artists grow and increase income, and will also discuss what the music industry can improve on YouTube.
- Jurjan Rietveld from BumaStemra, focusing on managing worldwide music rights on YouTube
Conference FAQ
ADE PRO
Join us at the Felix Meritis for the full ADE Pro programme. The conference is set to be extended by an additional day, taking place from ADE Wednesday to Saturday. Just down the road the prestigious Andaz Amsterdam by Hyatt Hotels is transformed to a buzzing network & business hub from Wednesday to Friday.
ADE LAB
ADE Lab returns with a four-day programme from ADE Wednesday to Saturday at the Brakke grond and many more venues around the Amsterdam Nes area.
We do not sell ADE Conference only or Day Passes. The only way to get access to the ADE Pro Conference is the ADE Pro Pass.
Tickets for the specialist sessions and ADE Lab can be found on the ticket page.
✓ Valid all 5 days of ADE
✓ Access to all conference tracks: ADE Pro, Lab, Green, Beats & more
✓ Access to all Network events, matchmakings & Business Hubs
✓ Access to ADE Pro's networking database
✓ Access to ADE Festival and Arts & Culture program
✓ The official ADE x G-Star RAW 2024 Bagpack
✓ Travel for free during ADE with GVB
✓ Train like a Pro with TrainMore
and more benefits ...
Read more about the ADE Pro Pass and other tickets.
Our conferences are accessible for all ages in general. Do note that when alcoholic beverages are served, access can be denied.
Happy to see your interest in enhancing and contributing to our Conference program! To submit your conference ideas or panel suggestions for ADE 2025, we kindly ask you to fill in this form: https://wkf.ms/4gUA9oW
Our Conference team will review all proposals. If your idea stands out and sparks their interest, the team will reach out to you. Keep in mind that we receive numerous submissions, so using this application form doesn't guarantee selection. We appreciate your understanding.
Info & Ticket Desks for picking up your personal ADE Pro Pass badge & wristband
Felix Meritis (outside)
Address: Keizersgracht 324, 1016EZ Amsterdam
Tuesday October 15: 16:00 to 20:00
Wednesday October 16: 09:00 to 19:00
Thursday October 17: 08:30 to 19:00
Friday October 18: 08:30 to 19:00
Saturday October 19: 10:00 to 19:00
Sunday October 20: CLOSED
~ The best location for collecting your accreditation when you want to visit the ADE Pro Conference.
I Amsterdam Store - Central Station
Address: De Ruijterkade 28 B t/m D, 1012 AA Amsterdam.
Tuesday October 15: 14:00 to 18:30
Wednesday October 16: 09:00 to 18:30
Thursday October 17: 09:00 to 18:30
Friday October 18: 09:00 to 18:30
Saturday October 19: 09:00 to 18:30
Sunday October 20: 09:00 to 18:30
~ This Info & Ticket desk is the most convenient location for people who'd like to pick up their accreditation right after arriving in Amsterdam.
Het Groene Paleis
Address: Nes 76, 1012KE Amsterdam
Tuesday October 15: CLOSED
Wednesday October 16: 18:00 to 22:00
Thursday October 17: 18:00 to 22:00
Friday October 18: 18:00 to 22:00
Saturday October 19: 18:00 to 20:00
Sunday October 20: CLOSED
~ Evening pick-up desk for ADE Pro Passes.
NOTE
Please be aware that your E-ticket is strictly personal and non-transferable. It is mandatory to show your ID/passport during pick-up. Your items cannot be picked up by someone else.
Also, don’t forget to complete your profile details before ADE, to make sure we have the right information to prepare your personal badge.
Haven't received your ticket(s) or cannot find them? You can easily find them by following the steps on this page.
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