Unlocking Music Rights & Growth on YouTube: Strategies for Success on YouTube

Speakers: James Frostick (Head of Online Licensing, BumaStemra), Henri Lessing (Managing Partner, Age Media), RIMON (Artist), Eric Skuncke (YouTube), Daniel Turcotte (Senior Director Commercial, Monstercat)

Host:
Vincent Reinders & Lara Lessing

A bustling talkshow brought to you by YouTube, Age Media and BumaStemra.

This high energy talkshow, brought to you by BumaStemra and Age Media, brings together music industry experts to discuss how they use YouTube in their music strategies and how it drives growth and revenue. Be a fly on the wall as independent artists, music labels, experts on YouTube and royalties will discuss all of their successes and insights. Be in the room as they talk about what works and where the challenges lie! Join artists, labels and composers as they inspire you on how to grow, increase engagement and generate more income through YouTube. The experts will provide examples of how best to package your content on YouTube to promote growth and revenue.

We will dive into success stories as well as the pitfalls in the music industry regarding YouTube strategies.

The talkshow consists of: 
- Rimon, an independent artist, who will share her strategy on independency, YouTube and how it has driven her growth.
-Eric Skuncke: Music Lead YouTube, who will talk about YouTube Music and strategies for growth on the platform. 
- Henri Lessing from AGE Media, who helps labels, rights holders, and artists grow and increase income, and will also discuss what the music industry can improve on YouTube. 
- Jurjan Rietveld from BumaStemra, focusing on managing worldwide music rights on YouTube

Conference FAQ

ADE PRO

Join us at the Felix Meritis for the full ADE Pro programme. The conference is set to be extended by an additional day, taking place from ADE Wednesday to Saturday. Just down the road the prestigious Andaz Amsterdam by Hyatt Hotels is transformed to a buzzing network & business hub from Wednesday to Friday.

ADE LAB

ADE Lab returns with a four-day programme from ADE Wednesday to Saturday at the Brakke grond and many more venues around the Amsterdam Nes area.

We do not sell ADE Conference only or Day Passes. The only way to get access to the ADE Pro Conference is the ADE Pro Pass.

Tickets for the specialist sessions and ADE Lab can be found on the ticket page.

✓ Valid all five days

ADE Pro conference takes place from Wednesday through Saturday, but the ADE Pro Pass benefits go well beyond those four days. The ticket grants access to ADE’s full offering, including all conference programs as well as all ADE Festival and Arts & Culture events* — read on below to get an impression of everything included with your ADE Pro Pass.

✓ Full access to all conference keynotes, panels and locations


ADE Pro is the ultimate business and inspiration gathering for the electronic music industry. The four-day conference returns to live action at our iconic home base Felix Meritis and features dedicated programming at the forefront of our industry. In addition, ADE will also continue to host conference programs dedicated to young creators and aspiring professionals.

✓ Year round access to ADE Pro's networking platform & database


Get a head start on connecting with fellow music professionals and companies with the ADE Pro networking database, available throughout the year. The online networking tool enables you to find and connect with all ADE Pro delegates, showcase your business with a dedicated profile page, plan meetings during ADE and much more. Over 50.000 messages are being sent on the platform yearly, with new professional connections being made on the regular.

✓ Join dedicated networking events and sessions


With over 9.000 music professionals from around the globe gathering in Amsterdam, you’re almost guaranteed to find who you need. An abundance of networking events and opportunities with fellow ADE delegates and industry leaders provides an advantageous base for dealmaking and career advancement.

✓ Access to all official Business Hubs


Whether you’re planning a meeting with fellow delegates, looking for a comfortable spot to work or simply want to hang out between conference events, your ADE Pro Pass grants access to all of ADE’s official Business Hubs.

✓ Access to the complete ADE Festival and Arts & Culture program*


With the entirety of ADE Festival and ADE Arts & Culture accessible with the ADE Pro Pass, your ticket enables you to explore the full spectrum of electronic subgenres in over 200 of Amsterdam’s finest music and nightlife spaces — with 2.500+ artists performing at 1.000+ events during five days and nights.

* Limited capacity at high-demand venues – read more at our FAQ.

✓ Receive the official ADE 2025 Bag


Your ADE Pro Pass comes with the limited edition ADE 2025 Bag, an ADE Pro Pass exclusive included with your ticket.

Our conferences are accessible for all ages in general. Do note that when alcoholic beverages are served, access can be denied.

Happy to see your interest in enhancing and contributing to our Conference program! To submit your conference ideas or panel suggestions for ADE 2025, we kindly ask you to fill in this form: https://wkf.ms/4gUA9oW

Our Conference team will review all proposals. If your idea stands out and sparks their interest, the team will reach out to you. Keep in mind that we receive numerous submissions, so using this application form doesn't guarantee selection. We appreciate your understanding.

Haven't received your ticket(s) or cannot find them? You can easily find them by following the steps on this page.

NOTE: This leads you to a page of the Eventix website, where you can find your ADE passes, as well as some ADE festival tickets - only if the tickets of the event are sold via ticket provider Eventix.