Understanding U.S. Dance Radio

Speakers: Andres Nieto (Program Director, SiriusXM Chill & Diplo’s Revolution), Brian Fink (Program Director, iHeart Evolution), Geronimo (Vice President Music Programming Electronic & Dance, SiriusXM), Harmony Soleil (Assistant Program Director/Music Director, KNHC (C89.5) Seattle)

Moderator: Cary Vance (CEO, Add Vance Entertainment & 1 MUSIC AVE)


Mediabase monitors and compiles airplay data from nearly 2,000 Radio Stations in the United States, currently only 17 of them are Dance. The format is the smallest in the country yet it is very impactful with some of the most loyal listeners and programmers who are passionate about the artists and music that is supported on these stations. During this session we’ll explore what it is that the programmers of these Dance stations look for when deciding what music to play. We’ll discuss what role, if any, DJ Support, Shazams, Streams and TikTok plays when these stations decide what they are going to put into rotation or if it is more based on the sound of their station and on gut.

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