The Art of Creative Reinvention
Conference
The Art of Creative Reinvention
Speakers: Don Diablo (Artist), Laidback Luke (Artist)
Moderator: Lorne Padman (President, Dim Mak Records)
Any artist who has (or desires) a long career is highly likely to want to take a different musical or creative direction at some point, which is inherently dangerous in terms of how their army of fans will react, but equally, it is, after all, what being an artist is all about. How do they deal with the risks involved in reinventing themselves or shifting their musical direction or genre? Emerging technologies are also constantly reshaping the music experience, and Don Diablo + Laidback Luke discuss the dynamic intersection of immersive technology and artistic evolution, sharing experiences of how they've navigated their own reinventions, offering practical advice on preparing fans for new directions, such as through teaser content, behind-the-scenes insights, and engaging storytelling. The importance of transparency with fans, explaining their motivations for change and how it aligns with their artistic growth are also on the agenda.
Conference FAQ
ADE PRO
Join us at the Felix Meritis for the full ADE Pro programme. The conference is set to be extended by an additional day, taking place from ADE Wednesday to Saturday. Just down the road the prestigious Andaz Amsterdam by Hyatt Hotels is transformed to a buzzing network & business hub from Wednesday to Friday.
ADE LAB
ADE Lab returns with a four-day programme from ADE Wednesday to Saturday at the Brakke grond and many more venues around the Amsterdam Nes area.
We do not sell ADE Conference only or Day Passes. The only way to get access to the ADE Pro Conference is the ADE Pro Pass.
Tickets for the specialist sessions and ADE Lab can be found on the ticket page.
✓ Valid all 5 days of ADE
✓ Access to all conference tracks: ADE Pro, Lab, Green, Beats & more
✓ Access to all Network events, matchmakings & Business Hubs
✓ Access to ADE Pro's networking database
✓ Access to ADE Festival and Arts & Culture program
✓ The official ADE x G-Star RAW 2024 Bagpack
✓ Travel for free during ADE with GVB
✓ Train like a Pro with TrainMore
and more benefits ...
Read more about the ADE Pro Pass and other tickets.
Our conferences are accessible for all ages in general. Do note that when alcoholic beverages are served, access can be denied.
Happy to see your interest in enhancing and contributing to our Conference program! To submit your conference ideas or panel suggestions for ADE 2025, we kindly ask you to fill in this form: https://wkf.ms/4gUA9oW
Our Conference team will review all proposals. If your idea stands out and sparks their interest, the team will reach out to you. Keep in mind that we receive numerous submissions, so using this application form doesn't guarantee selection. We appreciate your understanding.
Info & Ticket Desks for picking up your personal ADE Pro Pass badge & wristband
Felix Meritis (outside)
Address: Keizersgracht 324, 1016EZ Amsterdam
Tuesday October 15: 16:00 to 20:00
Wednesday October 16: 09:00 to 19:00
Thursday October 17: 08:30 to 19:00
Friday October 18: 08:30 to 19:00
Saturday October 19: 10:00 to 19:00
Sunday October 20: CLOSED
~ The best location for collecting your accreditation when you want to visit the ADE Pro Conference.
I Amsterdam Store - Central Station
Address: De Ruijterkade 28 B t/m D, 1012 AA Amsterdam.
Tuesday October 15: 14:00 to 18:30
Wednesday October 16: 09:00 to 18:30
Thursday October 17: 09:00 to 18:30
Friday October 18: 09:00 to 18:30
Saturday October 19: 09:00 to 18:30
Sunday October 20: 09:00 to 18:30
~ This Info & Ticket desk is the most convenient location for people who'd like to pick up their accreditation right after arriving in Amsterdam.
Het Groene Paleis
Address: Nes 76, 1012KE Amsterdam
Tuesday October 15: CLOSED
Wednesday October 16: 18:00 to 22:00
Thursday October 17: 18:00 to 22:00
Friday October 18: 18:00 to 22:00
Saturday October 19: 18:00 to 20:00
Sunday October 20: CLOSED
~ Evening pick-up desk for ADE Pro Passes.
NOTE
Please be aware that your E-ticket is strictly personal and non-transferable. It is mandatory to show your ID/passport during pick-up. Your items cannot be picked up by someone else.
Also, don’t forget to complete your profile details before ADE, to make sure we have the right information to prepare your personal badge.
Haven't received your ticket(s) or cannot find them? You can easily find them by following the steps on this page.
Related Events
Dancefloor SOS: Enhancing Safety in Nightlife with SafeNow and Jägermeister
Tilman Rumland (SafeNow), Olivia O'Leary (Jägermeister)
Transparency Rules: Or Does It?
Arno van Berkel (CEO / NLM, New Landscape Music), Margriet Koedooder (Entertainment lawyer / Partner, De Vos & Partners Advocaten)
Voices from and for Palestine
Sama' Abdulhadi (DJ), Liese Kingsma (Space of Urgency), Ahmad Mallah (Artist), Niloufar Nematollahi (Diaspora Radio)
BMIM Matchmaking One on One Sessions
Buma Music in Motion
Open Floor: Everything You Wanted to Know About EVERYTHING But Were Afraid to Ask!
SYREETA (Artist), Katty Lange (Founder, Triangle Agency), Steven Braines (Co-Founder/Co-Owner, HE.SHE.THEY.), Tedd Patterson (Artist)
KALIKUSH - Tribal Kush x Kalibwoy & Friends
Tribal Kush & Kalibwoy (live), Dj Marver, Dj Steesko, Royston Williams, Dj jah, Kybba
Amelie Lens x Charlotte de Witte
Charlotte de Witte (Artist), Amelie Lens (Artist), Jeroen Delodder (DJ, Radio Presenter & Curator)
Chorus Connect: Mentorship Workshop
(Closed Session) ADE Startups
SoundCloud - Essential Insider Knowledge
Eliah Seton (CEO, SoundCloud), Mau P (Artist), Emmy Lovell (Global Head of Music, SoundCloud)
