Creating Magic: Rituals and Ceremonies at Events and Festivals

Speakers: Pip Rush Jansen (Arcadia Spectacular), Remi Olajoyegbe (Medicine Festival), Artur Mendes (Boom Festival)

Moderator: Leonore van den Ende

In this panel, we’ll look at how festivals can lay the groundwork for a renewed respect for nature and cultivate a culture of peace.

About this program


How can festivals use their tremendous potential to reimagine the story of our time? Ever since humans started walking planet Earth, we’ve gathered our tribes. The purpose used to be intimately connected to our natural environment. Annual rituals were held around the cycle of the seasons, sacred sites, the return of the rains, and the growth of our crops. Over time, this deep connection with nature got lost and we forgot the Earthly purpose of our gatherings. Meanwhile, we still have a deep desire to connect through meaningful experiences.


How can festivals spark the positive changes we need to face today’s challenges? Can festivals be perceived as rituals, or intentionally ritualized, to drive transformation? Together with Pip Rush Jansen (Arcadia Spectacular, UK), Remi Olajoyegbe (Medicine Festival, UK) Artur Mendes (Boom Festival, PT), and Leonore van den Ende (Vrije University Amsterdam, NL), we’ll uncover the stories, symbols, and ancient wisdom shared within festival communities.


Who is this program for?

This panel is curated for event and festival organizers, sustainability managers, and all who are interested in driving social change in our industry.


This program is part of ADE Green, please note that you need an ADE Pro or ADE Green ticket to join this program. For the full ADE Green program, please check here.

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