I'm With The Brand

Speakers: Tony Arthy (Worn Out), Rebecca Jolly (Head of Studio / Chief Commerical Officer, Wax Poetics), Jefferson Osei (Co-Founder, Daily Paper)

Moderator: Amber Roner (Journalist)

These days, brands aren’t just using music—they’re making it their own. From catchy jingles to full-blown anthems, more and more companies are creating brand songs that stick in your head long after the advert ends. But how do you go from picking a tune to making music a core part of your brand's DNA? In this panel, we dive into the collaboration between music and brands. Whether you're a fan of iconic jingles or curious about crafting something unique, join us to explore how the right track can elevate your brand to new heights.

Conference FAQ

ADE PRO

Join us at the Felix Meritis for the full ADE Pro programme. The conference is set to be extended by an additional day, taking place from ADE Wednesday to Saturday. Just down the road the prestigious Andaz Amsterdam by Hyatt Hotels is transformed to a buzzing network & business hub from Wednesday to Friday.

ADE LAB

ADE Lab returns with a four-day programme from ADE Wednesday to Saturday at the Brakke grond and many more venues around the Amsterdam Nes area.

We do not sell ADE Conference only or Day Passes. The only way to get access to the ADE Pro Conference is the ADE Pro Pass.

Tickets for the specialist sessions and ADE Lab can be found on the ticket page.

✓ Valid all 5 days of ADE

✓ Access to all conference tracks: ADE Pro, Lab, Green, Beats & more

✓ Access to all Network events, matchmakings & Business Hubs

✓ Access to ADE Pro's networking database

✓ Access to ADE Festival and Arts & Culture program

✓ The official ADE x G-Star RAW 2024 Bagpack

✓ Travel for free during ADE with GVB

✓ Train like a Pro with TrainMore

and more benefits ...

Read more about the ADE Pro Pass and other tickets.

Our conferences are accessible for all ages in general. Do note that when alcoholic beverages are served, access can be denied.

Happy to see your interest in enhancing and contributing to our Conference program! To submit your conference ideas or panel suggestions for ADE 2025, we kindly ask you to fill in this form: https://wkf.ms/4gUA9oW

Our Conference team will review all proposals. If your idea stands out and sparks their interest, the team will reach out to you. Keep in mind that we receive numerous submissions, so using this application form doesn't guarantee selection. We appreciate your understanding.

Info & Ticket Desks for picking up your personal ADE Pro Pass badge & wristband


Felix Meritis (outside)
Address: Keizersgracht 324, 1016EZ Amsterdam

Tuesday October 15: 16:00 to 20:00
Wednesday
October 16: 09:00 to 19:00
Thursday
October 17: 08:30 to 19:00
Friday
October 18: 08:30 to 19:00
Saturday
October 19: 10:00 to 19:00
Sunday
October 20: CLOSED

~ The best location for collecting your accreditation when you want to visit the ADE Pro Conference.


I Amsterdam Store - Central Station
Address: De Ruijterkade 28 B t/m D, 1012 AA Amsterdam.

Tuesday October 15: 14:00 to 18:30
Wednesday
October 16: 09:00 to 18:30
Thursday
October 17: 09:00 to 18:30
Friday
October 18: 09:00 to 18:30
Saturday
October 19: 09:00 to 18:30
Sunday
October 20: 09:00 to 18:30

~ This Info & Ticket desk is the most convenient location for people who'd like to pick up their accreditation right after arriving in Amsterdam.


Het Groene Paleis
Address: Nes 76, 1012KE Amsterdam

Tuesday October 15: CLOSED
Wednesday October 16: 18:00 to 22:00
Thursday October 17: 18:00 to 22:00
Friday October 18: 18:00 to 22:00
Saturday October 19: 18:00 to 20:00
Sunday October 20: CLOSED

~ Evening pick-up desk for ADE Pro Passes.



NOTE

Please be aware that your E-ticket is strictly personal and non-transferable. It is mandatory to show your ID/passport during pick-up. Your items cannot be picked up by someone else.

Also, don’t forget to complete your profile details before ADE, to make sure we have the right information to prepare your personal badge.

Haven't received your ticket(s) or cannot find them? You can easily find them by following the steps on this page.

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Closed Session – Registration necessary

Funding Innovation in Music and Tech

ADE Startups

Meet the Agents

Brendan Long (WME), Evan Greenberg (CAA), Kal Jhugroo (CAA), Miguel Sánchez (Meanwhile), Hilde Spille (Paperclip), Dom Furber (Paxx Group), Simon Clarkson (Primary), Shanae Dennis (Wasserman), Brittany Miller (Wasserman), Oana Lazu (ōLITH), Max Baldauf (ōLITH), Katty Lange (Triangle Agency), Daniel Somló (Catharsis Booking), Ryan Saltzman (The Bullitt Agency), Sol Varó (The Bullitt Agency), Leonieke Smit (Liwyn Agency), Matt Caldwell (MCPR), Michael Müller (Triangle Agency), Matt Smith (WME)

Chris Stussy's Tips and Hacks for a Long-Lasting Career

Chris Stussy (Artist), Joe Muggs (Music Journalist)

How to Grow Your Event and Your Career and Stay Relevant in a Competitive Market Like Brazil

Marcelo Madueño (Head of Event Production, Entourage), Gabriela Loschi (CEO, The Boreal Agency)

Empowering Underrepresented Voices in Dance Music

Kenny Eshinlokun (Taboo), Andreea Magdalina (Shesaid.so), Mayola Charles (Social Impact Lead for Global Creator Partnerships, Meta)

From Niche to Next Level

Ilja Reiman (Multigroove), Reza Fathi (R&M Events - Verknipt), Holly Dicker (Journalist, Author)

SoundCloud - Essential Insider Knowledge

Eliah Seton (CEO, SoundCloud), Mau P (Artist), Emmy Lovell (Global Head of Music, SoundCloud)

Audiomack presents: Africa’s Club Sounds - A Global Strategy

Charlotte Bwana (Vice President of Marketing, Audiomack), Felix de Jong (Senior Marketing Manager & Head of Electronic, Audiomack), Tyler ICU (South African DJ / Producer), Temi Adenji (Managing Director, Warner Music Africa)

Me and My Manager: Naomi Sharon (OVO Sound)

Naomi Sharon (Artist), Jasper Cremers (Manager, Naomi Sharon), Thomas Heerma van Voss