How to Grow Your Event and Your Career and Stay Relevant in a Competitive Market Like Brazil
Conference
How to Grow Your Event and Your Career and Stay Relevant in a Competitive Market Like Brazil
Speakers: Marcelo Madueño (Head of Event Production, Entourage), Gabriela Loschi (CEO, The Boreal Agency)
Brazil is one of the largest electronic music markets in the world, with an extremely engaged audience and one of the fastest growing. Brands such as Tomorrowland, Lollapalooza, Ultra Music Festival, Elrow, Brunch Eletronik, Afterlife and DGTL are looking to establish themselves in this territory and the country has some of the best-rated events among fans, such as Só Track Boa. But to thrive in this desired environment, strategy and innovation are essential, in addition to in-depth knowledge of the particularities of the Brazilian market.
In this session, the partner and head of production at Entourage Live - a leading producer in the electronic music market in Latin America - Marcelo Madueño, who heads STB, was fundamental in consolidating Time Warp in Brazil, and founded QAPro, one of the main communities that help producers and events to thrive, will bring his unique vision on how to grow and maintain the financial sustainability of events.
Increasing this conversation will be Gabriela Loschi, CEO of The Boreal Agency (one of the leading specialized press agencies in Brazil) and Boreal Music Academy, an institute that teaches artists how to expand their careers, bringing her valuable experience in brand building and marketing. Together, Madu and Gábi will discuss practical strategies for events and artists to remain relevant and grow in the competitive electronic music scene in Brazil.
Conference FAQ
ADE PRO
Join us at the Felix Meritis for the full ADE Pro programme. The conference is set to be extended by an additional day, taking place from ADE Wednesday to Saturday. Just down the road the prestigious Andaz Amsterdam by Hyatt Hotels is transformed to a buzzing network & business hub from Wednesday to Friday.
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Tickets for the specialist sessions and ADE Lab can be found on the ticket page.
These were the ADE Pro Pass benefits of 2024. Benefits of the ADE 2025 Pro Pass are yet to be announced.
✓ Valid all 5 days of ADE
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✓ Access to ADE Festival and Arts & Culture program
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✓ Train like a Pro with TrainMore
and more benefits ...
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