Hard Techno: Music & Lifestyle
Conference
Hard Techno: Music & Lifestyle
Speakers: Sara Landry (Artist), Michelle Verhoef (General Manager, R&M Events - Verknipt)
The high BPM scene is back with a vengeance with the meteoric rise of Hard Techno taking the global music and event industry by storm. It has evolved into a cultural movement that includes fashion and several lifestyle trends. Fuelled by a young and highly engaged community, the Hard Techno scene looks like it’s here to stay. During this conversation we explore the origin and impact of hard techno from both an artist and event angle in a fireside chat between Sara Landry, a self-taught producer, audio engineer, and DJ known for her dark, driving, and divinely feminine brand of industrial techno, together with Michelle Verhoef, the General Manager of Verknipt, who, as well as being an electronic music industry maverick, is also paving the way for the hard-techno sound and for women in music.
Conference FAQ
ADE PRO
Join us at the Felix Meritis for the full ADE Pro programme. The conference is set to be extended by an additional day, taking place from ADE Wednesday to Saturday. Just down the road the prestigious Andaz Amsterdam by Hyatt Hotels is transformed to a buzzing network & business hub from Wednesday to Friday.
ADE LAB
ADE Lab returns with a four-day programme from ADE Wednesday to Saturday at the Brakke grond and many more venues around the Amsterdam Nes area.
We do not sell ADE Conference only or Day Passes. The only way to get access to the ADE Pro Conference is the ADE Pro Pass.
Tickets for the specialist sessions and ADE Lab can be found on the ticket page.
✓ Valid all 5 days of ADE
✓ Access to all conference tracks: ADE Pro, Lab, Green, Beats & more
✓ Access to all Network events, matchmakings & Business Hubs
✓ Access to ADE Pro's networking database
✓ Access to ADE Festival and Arts & Culture program
✓ The official ADE x G-Star RAW 2024 Bagpack
✓ Travel for free during ADE with GVB
✓ Train like an ADE Pro
and more benefits ...
Read more about the ADE Pro Pass and other tickets.
Our conferences are accessible for all ages in general. Do note that when alcoholic beverages are served, access can be denied.
Happy to see your interest in enhancing and contributing to our Conference program! To submit your conference ideas or panel suggestions, kindly complete this online application form provided.
Our Conference team will review all proposals. If your idea stands out and sparks an interest, we'll reach out to you. Keep in mind that we receive numerous submissions, so using this application form doesn't guarantee selection. We appreciate your understanding.
We have various hotel recommendations to ensure you get through ADE well rested. Our recommendations can be found here.
Haven't received your ticket(s) or cannot find them? You can easily find them by following the steps on this page.
Related Events
ADE Start Ups Program
Program part of ADE Tech Thursday
Me and My Manager: Naomi Sharon (OVO Sound)
Naomi Sharon (Artist), Jasper Cremers (Manager, Naomi Sharon)
The AI Revolution - The International Legal Perspective; the Main Seminar by IAEL
International Association of Entertainment Lawyers
Green Contracting: Turning Sustainability Goals into Action
Meegan Jones (GreenShoot Pacific, Institute for Sustainable Events), Ross Patel (LIVE Green), Linnéa Vågen Svensson (Greener Events), Linda Vermaat
Closed Event: The IAEL Annual General Meeting
International Association of Entertainment Lawyers
CSRD roundtable, presented by Circular Festivals
(Closed Session) Industry Session – Registration necessary
Innovation Showcase: How To Deliver More Sustainable And Inclusive Events - Innofest’s Impact Start-Ups
Peter Scheer (Founder, Semilla Sanitation), Ahmad Mel (CTO, Skik Analytics), Soraya Mooijweer (Project Lead, Music Moves), Linda Vermaat (Director, Innofest)
Meet the Managers
Georgia Taglietti, Bas Janssen, Ralph Vonk, Jeffrey Lens, Nicholas Parasram, Harvey Tadman, James Sutcliffe, Daouda Leonard, Reinier Dike, Ant Celestino, Mimi Shimada, Sandra Perens, Natalia San Juan, Maarten Puddy, More TBA
The Art of Creative Reinvention
Don Diablo (Artist), Laidback Luke (Artist), Lorne Padman (Dim Mak Records)
Dancefloor SOS: Enhancing Safety in Nightlife with SafeNow and Jägermeister
Tilman Rumland (Jägermeister), Kea Kleihauer (Jägermeister)