From Niche to Next Level
Conference
From Niche to Next Level
Speakers: Indira Paganotto (Artist), Ilja Reiman (Founder, Multigroove), Reza Fathi (Founder, R&M Events - Verknipt)
Moderator: Holly Dicker (Journalist, Author)
What does it take to get from a niche to the next level? This conversation will explore this topic from multiple angles, and all participants have hands-on experience of taking a niche to the next level. Ilja Reiman, the originator of the ‘Gabber’ movement, which became massively popular in a short time, the scene has since had a huge impact on music and culture in general. Gabber even made it to the Eurovision Song Contest earlier this year. Reza from Verknipt has an entirely different story. During COVID, they reinvented the identity of the Verknipt concept and went all-in on hard techno, which has worked out really well. It was a huge gamble since hard techno was still considered a niche. Now it's gone to the next level. And last but not least, from the artist perspective. What was Indira’s road to success? How did she find her identity as an artist? What are some of the core strengths that allowed her to grow? And at what point in her career did she realize she had all the ingredients needed to become one of the biggest acts in the scene by staying authentic?
Conference FAQ
ADE PRO
Join us at the Felix Meritis for the full ADE Pro programme. The conference is set to be extended by an additional day, taking place from ADE Wednesday to Saturday. Just down the road the prestigious Andaz Amsterdam by Hyatt Hotels is transformed to a buzzing network & business hub from Wednesday to Friday.
ADE LAB
ADE Lab returns with a four-day programme from ADE Wednesday to Saturday at the Brakke grond and many more venues around the Amsterdam Nes area.
We do not sell ADE Conference only or Day Passes. The only way to get access to the ADE Pro Conference is the ADE Pro Pass.
Tickets for the specialist sessions and ADE Lab can be found on the ticket page.
✓ Valid all 5 days of ADE
✓ Access to all conference tracks: ADE Pro, Lab, Green, Beats & more
✓ Access to all Network events, matchmakings & Business Hubs
✓ Access to ADE Pro's networking database
✓ Access to ADE Festival and Arts & Culture program
✓ The official ADE x G-Star RAW 2024 Bagpack
✓ Travel for free during ADE with GVB
✓ Train like an ADE Pro
and more benefits ...
Read more about the ADE Pro Pass and other tickets.
Our conferences are accessible for all ages in general. Do note that when alcoholic beverages are served, access can be denied.
Happy to see your interest in enhancing and contributing to our Conference program! To submit your conference ideas or panel suggestions, kindly complete this online application form provided.
Our Conference team will review all proposals. If your idea stands out and sparks an interest, we'll reach out to you. Keep in mind that we receive numerous submissions, so using this application form doesn't guarantee selection. We appreciate your understanding.
We have various hotel recommendations to ensure you get through ADE well rested. Our recommendations can be found here.
Haven't received your ticket(s) or cannot find them? You can easily find them by following the steps on this page.
Related Events
Dilla 50 - The Influence and Legacy of Detroit’s Beat Making Legend
Maureen Yancey, Miguel Atwood-Ferguson (Artist)
A(I)DE Newsroom
Wallace Collins (Entertainment Attorney), Polina Ivko (Entertainment Attorney)
Reclaiming Space: Climate Justice in the Music Industry
Lady Shaka (artist), Shishani (artist), Chris Johnson (Shambala Festival), Syed Jazib Ali
The Art of Creative Reinvention
Don Diablo (Artist), Laidback Luke (Artist), Lorne Padman (Dim Mak Records)
Sound Beyond Borders: Afro(-electronic) Music, Border Inequality and Structural Barriers
Bethany Andrzejak (Program, Le Guess Who?), Coco Em (DJ), Shimza (DJ), Tobi Mohammed (Program, Homecoming Festival), Joey Akan
Meet the Labels and A&Rs
David Coleby (!K7), Jeff van der Molen (Armada), Sanne Klinkhamer (Armada), Lynn Tissink (Believe), Johnny Pinchard (Believe), Roland Leesker (Get Physical), Jan van Vliet (Get Physical), Andreas Rizek (Helix), Tracey Fox (Helix), Tessa Rae Butler (Kobalt), Desi O'Meara (Kobalt), Orri Sachar (Monstercat), Jonathan Winter (Monstercat), Jean-Sebastien Permal (Sony Music), Chris Johnson (SoundCloud), Marco Pantuso (Warner Music), Gavin Ryan (Big Beat Records/Atlantic Records)
CSRD, a tool for change?
Joris Beckers (Tomorrowland), Wim Bartels (EFRAG Sustainability Reporting Board), Martin Thim (NorthSide), Erik van Donselaar (CEO Donselaar Groep), Nicolette Loonen (founding partner of Toscatribe)
Nature as an Artist: Reconnecting Music with the Natural World
Cathy Runciman (Earth Percent), Jinny Lyon (Biophonica & The Listening Planet), Greg Cochrane, More TBA
The Future of Clubs and Venues
Dimitri Hegemann (Tresor), Andrew Blackett (fabric), Andrew Kelsey (Liaison), Raaf Verhoef (Paradiso), Martje Kremers (Primary Talent), Lévi Smulders (Melkweg), Claire Wright (BUDDY), Lainie Copicotto (The Greenhouse), Ollie Seaman (Wasserman), Tommy Vaudecrane (Technopol)
ADE Matchmaking Hub
Networking Opportunities