From Niche to Next Level
Conference
From Niche to Next Level
Due to acute illness, Indira Paganotto will sadly not be able to go ahead with her panel today.
Speakers: Ilja Reiman (Founder, Multigroove), Reza Fathi (Founder, R&M Events - Verknipt)
Moderator: Holly Dicker (Journalist, Author)
What does it take to get from a niche to the next level? This conversation will explore this topic from multiple angles, and all participants have hands-on experience of taking a niche to the next level. Ilja Reiman, the originator of the ‘Gabber’ movement, which became massively popular in a short time, the scene has since had a huge impact on music and culture in general. Gabber even made it to the Eurovision Song Contest earlier this year. Reza from Verknipt has an entirely different story. During COVID, they reinvented the identity of the Verknipt concept and went all-in on hard techno, which has worked out really well. It was a huge gamble since hard techno was still considered a niche. Now it's gone to the next level. And last but not least, from the artist perspective. What was Indira’s road to success? How did she find her identity as an artist? What are some of the core strengths that allowed her to grow? And at what point in her career did she realize she had all the ingredients needed to become one of the biggest acts in the scene by staying authentic?
Conference FAQ
ADE PRO
Join us at the Felix Meritis for the full ADE Pro programme. The conference is set to be extended by an additional day, taking place from ADE Wednesday to Saturday. Just down the road the prestigious Andaz Amsterdam by Hyatt Hotels is transformed to a buzzing network & business hub from Wednesday to Friday.
ADE LAB
ADE Lab returns with a four-day programme from ADE Wednesday to Saturday at the Brakke grond and many more venues around the Amsterdam Nes area.
We do not sell ADE Conference only or Day Passes. The only way to get access to the ADE Pro Conference is the ADE Pro Pass.
Tickets for the specialist sessions and ADE Lab can be found on the ticket page.
✓ Valid all 5 days of ADE
✓ Access to all conference tracks: ADE Pro, Lab, Green, Beats & more
✓ Access to all Network events, matchmakings & Business Hubs
✓ Access to ADE Pro's networking database
✓ Access to ADE Festival and Arts & Culture program
✓ The official ADE x G-Star RAW 2024 Bagpack
✓ Travel for free during ADE with GVB
✓ Train like a Pro with TrainMore
and more benefits ...
Read more about the ADE Pro Pass and other tickets.
Our conferences are accessible for all ages in general. Do note that when alcoholic beverages are served, access can be denied.
Happy to see your interest in enhancing and contributing to our Conference program! To submit your conference ideas or panel suggestions for ADE 2025, we kindly ask you to fill in this form: https://wkf.ms/4gUA9oW
Our Conference team will review all proposals. If your idea stands out and sparks their interest, the team will reach out to you. Keep in mind that we receive numerous submissions, so using this application form doesn't guarantee selection. We appreciate your understanding.
Info & Ticket Desks for picking up your personal ADE Pro Pass badge & wristband
Felix Meritis (outside)
Address: Keizersgracht 324, 1016EZ Amsterdam
Tuesday October 15: 16:00 to 20:00
Wednesday October 16: 09:00 to 19:00
Thursday October 17: 08:30 to 19:00
Friday October 18: 08:30 to 19:00
Saturday October 19: 10:00 to 19:00
Sunday October 20: CLOSED
~ The best location for collecting your accreditation when you want to visit the ADE Pro Conference.
I Amsterdam Store - Central Station
Address: De Ruijterkade 28 B t/m D, 1012 AA Amsterdam.
Tuesday October 15: 14:00 to 18:30
Wednesday October 16: 09:00 to 18:30
Thursday October 17: 09:00 to 18:30
Friday October 18: 09:00 to 18:30
Saturday October 19: 09:00 to 18:30
Sunday October 20: 09:00 to 18:30
~ This Info & Ticket desk is the most convenient location for people who'd like to pick up their accreditation right after arriving in Amsterdam.
Het Groene Paleis
Address: Nes 76, 1012KE Amsterdam
Tuesday October 15: CLOSED
Wednesday October 16: 18:00 to 22:00
Thursday October 17: 18:00 to 22:00
Friday October 18: 18:00 to 22:00
Saturday October 19: 18:00 to 20:00
Sunday October 20: CLOSED
~ Evening pick-up desk for ADE Pro Passes.
NOTE
Please be aware that your E-ticket is strictly personal and non-transferable. It is mandatory to show your ID/passport during pick-up. Your items cannot be picked up by someone else.
Also, don’t forget to complete your profile details before ADE, to make sure we have the right information to prepare your personal badge.
Haven't received your ticket(s) or cannot find them? You can easily find them by following the steps on this page.
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