Don't Call it Afrobeats: How to Empower the Continent Through Music
Conference
Don't Call it Afrobeats: How to Empower the Continent Through Music
Speakers: Shiba Melissa Mazaza (Music Journalist), Joey Akan (Afrobeats Intelligence), Selina Chowdhury (Warner Music Group)
Moderator: Gracey Mae (MAE)
Presented by HOMECOMING
This panel brings together prominent journalists and media professionals, offering a deep dive into the relationship between journalism and African music. Panelists will explore the evolving landscape of African genres, the challenges of covering these genres in global media, and the role of journalism in promoting African music internationally. The session will touch on how journalists discover and research new African music, the barriers to getting African music recognized, and the critical impact of media on its global growth.
Conference FAQ
ADE PRO
Join us at the Felix Meritis for the full ADE Pro programme. The conference is set to be extended by an additional day, taking place from ADE Wednesday to Saturday. Just down the road the prestigious Andaz Amsterdam by Hyatt Hotels is transformed to a buzzing network & business hub from Wednesday to Friday.
ADE LAB
ADE Lab returns with a four-day programme from ADE Wednesday to Saturday at the Brakke grond and many more venues around the Amsterdam Nes area.
We do not sell ADE Conference only or Day Passes. The only way to get access to the ADE Pro Conference is the ADE Pro Pass.
Tickets for the specialist sessions and ADE Lab can be found on the ticket page.
✓ Valid all 5 days of ADE
✓ Access to all conference tracks: ADE Pro, Lab, Green, Beats & more
✓ Access to all Network events, matchmakings & Business Hubs
✓ Access to ADE Pro's networking database
✓ Access to ADE Festival and Arts & Culture program
✓ The official ADE x G-Star RAW 2024 Bagpack
✓ Travel for free during ADE with GVB
✓ Train like a Pro with TrainMore
and more benefits ...
Read more about the ADE Pro Pass and other tickets.
Our conferences are accessible for all ages in general. Do note that when alcoholic beverages are served, access can be denied.
Happy to see your interest in enhancing and contributing to our Conference program! To submit your conference ideas or panel suggestions for ADE 2025, we kindly ask you to fill in this form: https://wkf.ms/4gUA9oW
Our Conference team will review all proposals. If your idea stands out and sparks their interest, the team will reach out to you. Keep in mind that we receive numerous submissions, so using this application form doesn't guarantee selection. We appreciate your understanding.
Info & Ticket Desks for picking up your personal ADE Pro Pass badge & wristband
Felix Meritis (outside)
Address: Keizersgracht 324, 1016EZ Amsterdam
Tuesday October 15: 16:00 to 20:00
Wednesday October 16: 09:00 to 19:00
Thursday October 17: 08:30 to 19:00
Friday October 18: 08:30 to 19:00
Saturday October 19: 10:00 to 19:00
Sunday October 20: CLOSED
~ The best location for collecting your accreditation when you want to visit the ADE Pro Conference.
I Amsterdam Store - Central Station
Address: De Ruijterkade 28 B t/m D, 1012 AA Amsterdam.
Tuesday October 15: 14:00 to 18:30
Wednesday October 16: 09:00 to 18:30
Thursday October 17: 09:00 to 18:30
Friday October 18: 09:00 to 18:30
Saturday October 19: 09:00 to 18:30
Sunday October 20: 09:00 to 18:30
~ This Info & Ticket desk is the most convenient location for people who'd like to pick up their accreditation right after arriving in Amsterdam.
Het Groene Paleis
Address: Nes 76, 1012KE Amsterdam
Tuesday October 15: CLOSED
Wednesday October 16: 18:00 to 22:00
Thursday October 17: 18:00 to 22:00
Friday October 18: 18:00 to 22:00
Saturday October 19: 18:00 to 20:00
Sunday October 20: CLOSED
~ Evening pick-up desk for ADE Pro Passes.
NOTE
Please be aware that your E-ticket is strictly personal and non-transferable. It is mandatory to show your ID/passport during pick-up. Your items cannot be picked up by someone else.
Also, don’t forget to complete your profile details before ADE, to make sure we have the right information to prepare your personal badge.
Haven't received your ticket(s) or cannot find them? You can easily find them by following the steps on this page.
Related Events
Tap water at clubs and festivals, presented by Dopper
Eefje Arts (Dekmantel), Esther Koshari (Paradise City), Camille Guitteau (Bye Bye Plastic), Greg Cochrane
Genre Bending & Collaboration: Indie Producer Strategy
Accessible Festivals: Best practices, presented by HandicapNL
Farida Baalbaki (ID&T, Amsterdam Open Air), Andrew Lansley (Accessibility Expert) and Calvin Khan (DJ), Eva Eikhout
Beyond Streaming: Unlocking New Revenue Opportunities for Artists
Aly Gillani (Bandcamp), Anjali Nazarenko (MassiveMusic), Myradh Cormican (Frame Artists), Scuba (Artist / Producer), Becky Wixon (Songtradr)
Meet the Event Organizers & Promoters
bebe bad (Freï), Emmett Costello (AVA), Maarten Pordon (OPTISCH), Rakesh Sharma (KESH.network), Sarah McBriar (AVA), Stefanie van der Meijden (Thuishaven), Tamara de Jong (ZeeZout), Rhea Ruben (ZeeZout), Emilie Rosnes (cathar_sis), Sven Bergshoeff (E&A Events), Tim de Rooij (Thuishaven, NL), Tim Middelesch (Awakenings), Vindya (Daytimers), Sita Shah (Daytimers), Olga Zegers (Westergas), Evan Chen (East Electronic Event), Ioana Chereji (UNTOLD Universe), Guga Trevisani (Entourage Live / Entourage Artists), Jim Neyda (Bon Bon Entertainment), Henry X (Blends World), Gregory Vrede (Infinite Genius)
ōLITH Unveiled / Official ADE x ōLITH mixer session
Hosted by ōLITH
International Touring for Artists from Africa: Strategies, Advocacy, and the Lived Experience
Olfa Arfaoui (Artist), Coco Em (PassPass), Silja Fischer (International Music Council), Matthew Covey (Tamizdat)
Sound Beyond Borders: Tackling barriers within the Afro-Boom
Bethany Andrzejak (Program, Le Guess Who?), Coco Em (DJ), Shimza (DJ), Tobi Mohammed (Program, Homecoming Festival), Joey Akan
Empowering Underrepresented Voices in Dance Music
Kenny Eshinlokun (Taboo), Andreea Magdalina (Shesaid.so), Mayola Charles (Social Impact Lead for Global Creator Partnerships, Meta)
Secret Artists in Residence - ADE Special
Andert Tysma, Sie Medway Smith, Luna Ludmila, Kaap, Loradeniz, Maarten Vos, Machina, Serti, VNTM, Small Solar System Body, Babs Op De Beat, KINK, Raredub, Wallis, SHE/HER