Deconstructing the Four-to-the-Floor with Noise Diva
Conference
Deconstructing the Four-to-the-Floor with Noise Diva
Speakers: Noise Diva (Artist)
Moderator: Katie Thomas (Resident Advisor)
All music has its origins. With the widely known 4-to-the-floor rhythm dominating dancefloors at festivals and larger venues, it’s important to ask: do you know where the music being played originates?
Noise Diva, an artist local to the Amsterdam club scene and beyond, is not only a performer but also a dedicated sound researcher passionate about educating dancers both on and off the dancefloor. As part of this mission, the multidisciplinary artist and creative director of the Salwa Foundation will join ADE Lab for a personal exploration of sound in the contemporary electronic music landscape. In this conversation, alongside the artist, producer, and researcher herself, we will dissect the global evolution of electronic music, focusing on how immigration has influenced and challenges the "4-to-the-floor" beat that dominates today’s dance music.
From her personal experiences as an artist with Syrian roots who understand the drumpatterns and harmonies that are part of a cultural identity to exploring the globalization of sound; the conversation will uncover how underrepresented regions have significantly contributed to the broader musical landscape, which has been both adopted and adapted by a Western-focused industry.
Through the lens of curation and cultural exchange, this discussion will highlight how a new generation of electronic music professionals—with the current not excluded—can deconstruct the Western-dominated narrative in the industry. Come curious to better understand the sounds that are being brought to the dancefloor and what the grassroots are.
Kickstart your electronic music career at ADE Lab!
Kickstart your electronic music career at ADE Lab!
October 16th 〰 19th, 2024
Are you an (aspiring) producer, DJ, musician, visual artist, creator or all-round electronic music enthusiast, and are you keen to learn more about your field and industry? Good news: ADE Lab returns with a four-day program full of activities and experiences focused on the entire spectrum of creative disciplines in electronic music to help you push your music career forward.
Kickstart your electronic music career at ADE Lab!
Kickstart your electronic music career at ADE Lab!
October 16th 〰 19th, 2024
Are you an (aspiring) producer, DJ, musician, visual artist, creator or all-round electronic music enthusiast, and are you keen to learn more about your field and industry? Good news: ADE Lab returns with a four-day program full of activities and experiences focused on the entire spectrum of creative disciplines in electronic music to help you push your music career forward.
Conference FAQ
ADE PRO
Join us at the Felix Meritis for the full ADE Pro programme. The conference is set to be extended by an additional day, taking place from ADE Wednesday to Saturday. Just down the road the prestigious Andaz Amsterdam by Hyatt Hotels is transformed to a buzzing network & business hub from Wednesday to Friday.
ADE LAB
ADE Lab returns with a four-day programme from ADE Wednesday to Saturday at the Brakke grond and many more venues around the Amsterdam Nes area.
We do not sell ADE Conference only or Day Passes. The only way to get access to the ADE Pro Conference is the ADE Pro Pass.
Tickets for the specialist sessions and ADE Lab can be found on the ticket page.
✓ Valid all 5 days of ADE
✓ Access to all conference tracks: ADE Pro, Lab, Green, Beats & more
✓ Access to all Network events, matchmakings & Business Hubs
✓ Access to ADE Pro's networking database
✓ Access to ADE Festival and Arts & Culture program
✓ The official ADE x G-Star RAW 2024 Bagpack
✓ Travel for free during ADE with GVB
✓ Train like a Pro with TrainMore
and more benefits ...
Read more about the ADE Pro Pass and other tickets.
Our conferences are accessible for all ages in general. Do note that when alcoholic beverages are served, access can be denied.
Happy to see your interest in enhancing and contributing to our Conference program! To submit your conference ideas or panel suggestions for ADE 2025, we kindly ask you to fill in this form: https://wkf.ms/4gUA9oW
Our Conference team will review all proposals. If your idea stands out and sparks their interest, the team will reach out to you. Keep in mind that we receive numerous submissions, so using this application form doesn't guarantee selection. We appreciate your understanding.
Info & Ticket Desks for picking up your personal ADE Pro Pass badge & wristband
Felix Meritis (outside)
Address: Keizersgracht 324, 1016EZ Amsterdam
Tuesday October 15: 16:00 to 20:00
Wednesday October 16: 09:00 to 19:00
Thursday October 17: 08:30 to 19:00
Friday October 18: 08:30 to 19:00
Saturday October 19: 10:00 to 19:00
Sunday October 20: CLOSED
~ The best location for collecting your accreditation when you want to visit the ADE Pro Conference.
I Amsterdam Store - Central Station
Address: De Ruijterkade 28 B t/m D, 1012 AA Amsterdam.
Tuesday October 15: 14:00 to 18:30
Wednesday October 16: 09:00 to 18:30
Thursday October 17: 09:00 to 18:30
Friday October 18: 09:00 to 18:30
Saturday October 19: 09:00 to 18:30
Sunday October 20: 09:00 to 18:30
~ This Info & Ticket desk is the most convenient location for people who'd like to pick up their accreditation right after arriving in Amsterdam.
Het Groene Paleis
Address: Nes 76, 1012KE Amsterdam
Tuesday October 15: CLOSED
Wednesday October 16: 18:00 to 22:00
Thursday October 17: 18:00 to 22:00
Friday October 18: 18:00 to 22:00
Saturday October 19: 18:00 to 20:00
Sunday October 20: CLOSED
~ Evening pick-up desk for ADE Pro Passes.
NOTE
Please be aware that your E-ticket is strictly personal and non-transferable. It is mandatory to show your ID/passport during pick-up. Your items cannot be picked up by someone else.
Also, don’t forget to complete your profile details before ADE, to make sure we have the right information to prepare your personal badge.
Haven't received your ticket(s) or cannot find them? You can easily find them by following the steps on this page.
Related Events
Synthweavers Workshop by Secret Artists in Residence (Online-Only)
Secret Artists in Residence with Sie Medway-Smith
Morning Ambient Set by DJ Mell G
DJ Mell G (DJ, Producer)
Armada University: Skytech
Skytech (Artist)
Industry Course with Awakenings' Rocco Veenboer & Tim Middelesch
Rocco Veenboer (Founder, Awakenings), Tim Middelesch (Brand Director, Awakenings), Tony Roodenburg Boakye (Co-Founder, Phatcamp / Geuren & Kleuren Media, NL)
POLYNODE: Installations to Lumus Instruments
Lumus Instruments
Staying Grounded as a Touring DJ with DJ Mell G
DJ Mell G (DJ, Producer), Veronique de Leon (SolSync)
DJ Mag Track Breakdown with Chamber45 (Travs Presents)
Chamber45 (Artist), Rob McCallum (Digital Editor, DJ Mag)
Morning Ambient Set by Benny Rodrigues
Benny Rodrigues (DJ, Producer)
Calling on all DJs! Open Decks at Lab Square
Getting Closer to Workflow with Splice
Jay Capsun (Splice), Kenny Ochoa (Splice), Gregor Beyerle (Producer)