Creating Faster Than You Can Overthink

Speakers: DJ MELL G (DJ, Producer), Johannes Ruß (Head of Product, Ableton), Nadia Struiwigh (DJ, Producer)
Moderator: Joseph Joyce (Editorial Writer & Media Producer, Ableton)

Overthinking can be a significant barrier to creativity. It can lead to doubt, perfectionism, and a reluctance to take risks. When artists constantly question their choices, they may miss out on the raw energy and originality that comes from following their instincts. However, embracing a more spontaneous, free-flowing approach to music-making can help artists stay in the moment, letting their subconscious and emotions guide the process.

This concept isn’t just theoretical—it’s shaping the way modern music tools are being designed. DAWs, controllers, groove boxes, and other instruments are increasingly built to support fast, intuitive creation, helping artists capture ideas as they flow.

Of course, creating quickly comes with challenges, such as maintaining quality and depth in the music. So how can we satisfy the need for speed without losing integrity? How can a simple workflow help us to discover our unique style? How can we create on instinct wherever we go?

To help us explore these questions, Joseph Joyce will guide a conversation with artists Nadia Struiwigh, DJ MELL G, and Ableton Head of Product, Johannes Russ. Together they’ll reflect on the benefits of creating faster than you can overthink and how this mindset can lead to more authentic, innovative, and emotionally powerful music. The panel will also discuss how the right tools can empower music makers to bring their ideas to life quickly and easily, making the creative process more instinctual and enjoyable.

ADE Lab 〰

Kickstart your electronic music career at ADE Lab!

Kickstart your electronic music career at ADE Lab!


Are you an (aspiring) producer, DJ, musician, visual artist, creator or all-round electronic music enthusiast, and are you keen to learn more about your field and industry? Good news: ADE Lab returns with a program full of activities and experiences focused on the entire spectrum of creative disciplines in electronic music to help you push your music career forward.

Info / tickets

Kickstart your electronic music career at ADE Lab!

Kickstart your electronic music career at ADE Lab!


Are you an (aspiring) producer, DJ, musician, visual artist, creator or all-round electronic music enthusiast, and are you keen to learn more about your field and industry? Good news: ADE Lab returns with a program full of activities and experiences focused on the entire spectrum of creative disciplines in electronic music to help you push your music career forward.

Info / tickets

Conference FAQ

ADE PRO

Join us at the Felix Meritis for the full ADE Pro programme. The conference is set to be extended by an additional day, taking place from ADE Wednesday to Saturday. Just down the road the prestigious Andaz Amsterdam by Hyatt Hotels is transformed to a buzzing network & business hub from Wednesday to Friday.

ADE LAB

ADE Lab returns with a four-day programme from ADE Wednesday to Saturday at the Brakke grond and many more venues around the Amsterdam Nes area.

We do not sell ADE Conference only or Day Passes. The only way to get access to the ADE Pro Conference is the ADE Pro Pass.

Tickets for the specialist sessions and ADE Lab can be found on the ticket page.

✓ Valid all five days

ADE Pro conference takes place from Wednesday through Saturday, but the ADE Pro Pass benefits go well beyond those four days. The ticket grants access to ADE’s full offering, including all conference programs as well as all ADE Festival and Arts & Culture events* — read on below to get an impression of everything included with your ADE Pro Pass.

✓ Full access to all conference keynotes, panels and locations


ADE Pro is the ultimate business and inspiration gathering for the electronic music industry. The four-day conference returns to live action at our iconic home base Felix Meritis and features dedicated programming at the forefront of our industry. In addition, ADE will also continue to host conference programs dedicated to young creators and aspiring professionals.

✓ Year round access to ADE Pro's networking platform & database


Get a head start on connecting with fellow music professionals and companies with the ADE Pro networking database, available throughout the year. The online networking tool enables you to find and connect with all ADE Pro delegates, showcase your business with a dedicated profile page, plan meetings during ADE and much more. Over 50.000 messages are being sent on the platform yearly, with new professional connections being made on the regular.

✓ Join dedicated networking events and sessions


With over 9.000 music professionals from around the globe gathering in Amsterdam, you’re almost guaranteed to find who you need. An abundance of networking events and opportunities with fellow ADE delegates and industry leaders provides an advantageous base for dealmaking and career advancement.

✓ Access to all official Business Hubs


Whether you’re planning a meeting with fellow delegates, looking for a comfortable spot to work or simply want to hang out between conference events, your ADE Pro Pass grants access to all of ADE’s official Business Hubs.

✓ Access to the complete ADE Festival and Arts & Culture program*


With the entirety of ADE Festival and ADE Arts & Culture accessible with the ADE Pro Pass, your ticket enables you to explore the full spectrum of electronic subgenres in over 200 of Amsterdam’s finest music and nightlife spaces — with 2.500+ artists performing at 1.000+ events during five days and nights.

* Limited capacity at high-demand venues – read more at our FAQ.

✓ Receive the official ADE 2025 Bag


Your ADE Pro Pass comes with the limited edition ADE 2025 Bag, an ADE Pro Pass exclusive included with your ticket.

Our conferences are accessible for all ages in general. Do note that when alcoholic beverages are served, access can be denied.

Happy to see your interest in enhancing and contributing to our Conference program! To submit your conference ideas or panel suggestions for ADE 2025, we kindly ask you to fill in this form: https://wkf.ms/4gUA9oW

Our Conference team will review all proposals. If your idea stands out and sparks their interest, the team will reach out to you. Keep in mind that we receive numerous submissions, so using this application form doesn't guarantee selection. We appreciate your understanding.

Haven't received your ticket(s) or cannot find them? You can easily find them by following the steps on this page.

NOTE: This leads you to a page of the Eventix website, where you can find your ADE passes, as well as some ADE festival tickets - only if the tickets of the event are sold via ticket provider Eventix.