ADE x TicketSwap Sessions
Conference
ADE x TicketSwap Sessions
Speakers: Els Dijkhuizen (Heineken), Brian van Vuure (Superstruct Entertainment), Stan Haanappel (Studio Bumbar/DEPT), Sophie van der Schaft (&MediaGroup)
Program
Creators at the Core, Data in the Details: The Evolution of Influencer Marketing (15:15 - 15:45)
During this session Sophie van der Schaft, founder of &MediaGroup, will present the evolution of influencer marketing that began with celebrity endorsements but evolved as social media empowered everyday creators with niche, loyal audiences. Early campaigns focused on trust and authenticity, but as the industry grew, data became key. Brands now use metrics like engagement and audience insights to refine strategies, balancing creativity with data-driven decisions. Today, influencer marketing blends creators' authentic influence with advanced analytics, where human connection meets precise measurement.
Capturing sound and motion in design (16:00 - 16:30)
During this session Stan Haanappel, lead designer and partner at Studio Dumbar/DEPT®️, will explore how sound design, alongside motion, plays a crucial role in shaping the identity and personality of future-proof brands. Stan will provide insights into the role of sound by showcasing projects such as North Sea Jazz Festival brand refresh to the new motion system for Instagram.
Aligning brand objectives with event identities (16:45 - 17:15)
During this session Brian van Vuure, Director Brand Partnerships Development Superstruct Entertainment, will talk about the process from signing a brand partnership to developing and realizing a campaign in line with the interests of multiple stakeholders. What can we learn from an organization with over 80 international music festivals helping brands to connect and engage at scale with passionate fan audiences in a unique cultural context?
The valuable connection between brands, music, and events (17:30 - 18:00)
During this session Els Dijkhuizen, Marketing Director HEINEKEN, will talk about the value of live music and the event industry from a brand perspective. From long lasting partnerships with Lowlands and ADE to own branded events such as Vrienden van Amstel Live. What are the main objectives for these initiatives besides direct conversion? What are some of the biggest opportunities, challenges and learnings?
Industry Mixer (18:00 - 20:00)
Where creatives and music professionals come together to share insights and network.
Entrance: This event is Invite only
Conference FAQ
ADE PRO
Join us at the Felix Meritis for the full ADE Pro programme. The conference is set to be extended by an additional day, taking place from ADE Wednesday to Saturday. Just down the road the prestigious Andaz Amsterdam by Hyatt Hotels is transformed to a buzzing network & business hub from Wednesday to Friday.
ADE LAB
ADE Lab returns with a four-day programme from ADE Wednesday to Saturday at the Brakke grond and many more venues around the Amsterdam Nes area.
We do not sell ADE Conference only or Day Passes. The only way to get access to the ADE Pro Conference is the ADE Pro Pass.
Tickets for the specialist sessions and ADE Lab can be found on the ticket page.
✓ Valid all 5 days of ADE
✓ Access to all conference tracks: ADE Pro, Lab, Green, Beats & more
✓ Access to all Network events, matchmakings & Business Hubs
✓ Access to ADE Pro's networking database
✓ Access to ADE Festival and Arts & Culture program
✓ The official ADE x G-Star RAW 2024 Bagpack
✓ Travel for free during ADE with GVB
✓ Train like a Pro with TrainMore
and more benefits ...
Read more about the ADE Pro Pass and other tickets.
Our conferences are accessible for all ages in general. Do note that when alcoholic beverages are served, access can be denied.
Happy to see your interest in enhancing and contributing to our Conference program! To submit your conference ideas or panel suggestions for next year, we will communicate an online application form in the beginning of next year.
Our Conference team will review all proposals. If your idea stands out and sparks an interest, we'll reach out to you. Keep in mind that we receive numerous submissions, so using this application form doesn't guarantee selection. We appreciate your understanding.
We have various hotel recommendations to ensure you get through ADE well rested. Our recommendations can be found here.
Info & Ticket Desks for picking up your personal ADE Pro Pass badge & wristband
Felix Meritis (outside)
Address: Keizersgracht 324, 1016EZ Amsterdam
Tuesday October 15: 16:00 to 20:00
Wednesday October 16: 09:00 to 19:00
Thursday October 17: 08:30 to 19:00
Friday October 18: 08:30 to 19:00
Saturday October 19: 10:00 to 19:00
Sunday October 20: CLOSED
~ The best location for collecting your accreditation when you want to visit the ADE Pro Conference.
I Amsterdam Store - Central Station
Address: De Ruijterkade 28 B t/m D, 1012 AA Amsterdam.
Tuesday October 15: 14:00 to 18:30
Wednesday October 16: 09:00 to 18:30
Thursday October 17: 09:00 to 18:30
Friday October 18: 09:00 to 18:30
Saturday October 19: 09:00 to 18:30
Sunday October 20: 09:00 to 18:30
~ This Info & Ticket desk is the most convenient location for people who'd like to pick up their accreditation right after arriving in Amsterdam.
Het Groene Paleis
Address: Nes 76, 1012KE Amsterdam
Tuesday October 15: CLOSED
Wednesday October 16: 18:00 to 22:00
Thursday October 17: 18:00 to 22:00
Friday October 18: 18:00 to 22:00
Saturday October 19: 18:00 to 20:00
Sunday October 20: CLOSED
~ Evening pick-up desk for ADE Pro Passes.
NOTE
Please be aware that your E-ticket is strictly personal and non-transferable. It is mandatory to show your ID/passport during pick-up. Your items cannot be picked up by someone else.
Also, don’t forget to complete your profile details before ADE, to make sure we have the right information to prepare your personal badge.
Haven't received your ticket(s) or cannot find them? You can easily find them by following the steps on this page.
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