ADE x TicketSwap Sessions
Conference
ADE x TicketSwap Sessions
Speakers: Els Dijkhuizen (Heineken), Brian van Vuure (Superstruct Entertainment), Stan Haanappel (Studio Bumbar/DEPT), Sophie van der Schaft (&MediaGroup)
Program
Creators at the Core, Data in the Details: The Evolution of Influencer Marketing (15:15 - 15:45)
During this session Sophie van der Schaft, founder of &MediaGroup, will present the evolution of influencer marketing that began with celebrity endorsements but evolved as social media empowered everyday creators with niche, loyal audiences. Early campaigns focused on trust and authenticity, but as the industry grew, data became key. Brands now use metrics like engagement and audience insights to refine strategies, balancing creativity with data-driven decisions. Today, influencer marketing blends creators' authentic influence with advanced analytics, where human connection meets precise measurement.
Capturing sound and motion in design (16:00 - 16:30)
During this session Stan Haanappel, lead designer and partner at Studio Dumbar/DEPT®️, will explore how sound design, alongside motion, plays a crucial role in shaping the identity and personality of future-proof brands. Stan will provide insights into the role of sound by showcasing projects such as North Sea Jazz Festival brand refresh to the new motion system for Instagram.
Aligning brand objectives with event identities (16:45 - 17:15)
During this session Brian van Vuure, Director Brand Partnerships Development Superstruct Entertainment, will talk about the process from signing a brand partnership to developing and realizing a campaign in line with the interests of multiple stakeholders. What can we learn from an organization with over 80 international music festivals helping brands to connect and engage at scale with passionate fan audiences in a unique cultural context?
The valuable connection between brands, music, and events (17:30 - 18:00)
During this session Els Dijkhuizen, Marketing Director HEINEKEN, will talk about the value of live music and the event industry from a brand perspective. From long lasting partnerships with Lowlands and ADE to own branded events such as Vrienden van Amstel Live. What are the main objectives for these initiatives besides direct conversion? What are some of the biggest opportunities, challenges and learnings?
Industry Mixer (18:00 - 20:00)
Where creatives and music professionals come together to share insights and network.
Entrance: This event is Invite only
Conference FAQ
ADE PRO
Join us at the Felix Meritis for the full ADE Pro programme. The conference is set to be extended by an additional day, taking place from ADE Wednesday to Saturday. Just down the road the prestigious Andaz Amsterdam by Hyatt Hotels is transformed to a buzzing network & business hub from Wednesday to Friday.
ADE LAB
ADE Lab returns with a four-day programme from ADE Wednesday to Saturday at the Brakke grond and many more venues around the Amsterdam Nes area.
We do not sell ADE Conference only or Day Passes. The only way to get access to the ADE Pro Conference is the ADE Pro Pass.
Tickets for the specialist sessions and ADE Lab can be found on the ticket page.
✓ Valid all five days
ADE Pro conference takes place from Wednesday through Saturday, but the ADE Pro Pass benefits go well beyond those four days. The ticket grants access to ADE’s full offering, including all conference programs as well as all ADE Festival and Arts & Culture events* — read on below to get an impression of everything included with your ADE Pro Pass.
✓ Full access to all conference keynotes, panels and locations
ADE Pro is the ultimate business and inspiration gathering for the electronic music industry. The four-day conference returns to live action at our iconic home base Felix Meritis and features dedicated programming at the forefront of our industry. In addition, ADE will also continue to host conference programs dedicated to young creators and aspiring professionals.
✓ Year round access to ADE Pro's networking platform & database
Get a head start on connecting with fellow music professionals and companies with the ADE Pro networking database, available throughout the year. The online networking tool enables you to find and connect with all ADE Pro delegates, showcase your business with a dedicated profile page, plan meetings during ADE and much more. Over 50.000 messages are being sent on the platform yearly, with new professional connections being made on the regular.
✓ Join dedicated networking events and sessions
With over 9.000 music professionals from around the globe gathering in Amsterdam, you’re almost guaranteed to find who you need. An abundance of networking events and opportunities with fellow ADE delegates and industry leaders provides an advantageous base for dealmaking and career advancement.
✓ Access to all official Business Hubs
Whether you’re planning a meeting with fellow delegates, looking for a comfortable spot to work or simply want to hang out between conference events, your ADE Pro Pass grants access to all of ADE’s official Business Hubs.
✓ Access to the complete ADE Festival and Arts & Culture program*
With the entirety of ADE Festival and ADE Arts & Culture accessible with the ADE Pro Pass, your ticket enables you to explore the full spectrum of electronic subgenres in over 200 of Amsterdam’s finest music and nightlife spaces — with 2.500+ artists performing at 1.000+ events during five days and nights.
* Limited capacity at high-demand venues – read more at our FAQ.
✓ Receive the official ADE 2025 Bag
Your ADE Pro Pass comes with the limited edition ADE 2025 Bag, an ADE Pro Pass exclusive included with your ticket.
Our conferences are accessible for all ages in general. Do note that when alcoholic beverages are served, access can be denied.
Happy to see your interest in enhancing and contributing to our Conference program! To submit your conference ideas or panel suggestions for ADE 2025, we kindly ask you to fill in this form: https://wkf.ms/4gUA9oW
Our Conference team will review all proposals. If your idea stands out and sparks their interest, the team will reach out to you. Keep in mind that we receive numerous submissions, so using this application form doesn't guarantee selection. We appreciate your understanding.
Haven't received your ticket(s) or cannot find them? You can easily find them by following the steps on this page.
NOTE: This leads you to a page of the Eventix website, where you can find your ADE passes, as well as some ADE festival tickets - only if the tickets of the event are sold via ticket provider Eventix.
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