Sneak preview: the program for ADE Green 2022
Following up on recent news about The Business behind the music at ADE Pro and ADE Pro's recent future-focused announcements, we continue with ADE Green: the conference on sustainability, innovation and social change in the music industry. Now, without further ado, here are a few highlights of this year’s ADE Green program.
How the music industry needs to start a cultural transformation
Sally Freeman (moderator), Norhan Bayomi (Electronic Music Producer), Anna Johnson (Environment Officer at Involved Group), and Rob van Wegen (Sustainability Supervisor at Eurosonic Noorderslag).
With its global reach, the electronic music industry can unleash imagination and passion like few other industries, potentially guiding its audiences towards a climate-friendly future. What this future looks like and why it is urgently needed is addressed in a keynote speech, after which we’ll dive into three different angles: that of the artist, the festival manager and the record label. We’ll end by diving into the use of green energy in Coldplay’s recent tour, demonstrating how artists can step up their game with sustainable solutions for our industry, and far beyond. Read it all here.
Workshop: How to grow a transformative mindset
Laureline Simon (founder of One Resilient Earth) will guide you through regenerative resilience in this interactive workshop. To combat the impending climate crises, we put all our focus and energy into solving today’s problems with today’s solutions, but we’re missing the bigger picture: including future challenges and opportunities. How can artists and music industry leaders best respond to this existential threat, using emotions and creativity to drive change towards a thriving world? Building upon the latest climate science, climate psychology and emergence theory, you will tap into new ways of transformative thinking.
Innofest: The innovators that keep the events industry sustainable
Innofest enables green entrepreneurs and innovative businesses to test their new products at festival sites – and now, the five most promising startups of 2022 with the goal of festival sustainability will present their innovations: circular organic waste removal, a mobile power supply without any emissions, a non-picky recycling machine, integrated solar panels in building fences and an online service to verify ingredients with blockchain technology. Come by if you’re after new-yet-already-tested ways to make your event, festival or business more sustainable. More info here.
Panel on reusable foodware solutions
Single-use plastics are a global environmental threat, and we need to move towards circular systems where products and materials are designed for reuse. But how? In this panel, event expert Tijl Couzij (Into The Great Wide Open), artist movement leader Camille Guitteau (Bye Bye Plastic) and future-proof packaging researcher Alan Campbell (LCA Centre) will share their knowledge about upcoming plastic policies from the EU, using reusable food tableware at festivals and how to employ the power of music to say goodbye to single use plastics.
How the music industry needs to start a cultural transformation
Sally Freeman (moderator), Norhan Bayomi (Electronic Music Producer), Anna Johnson (Environment Officer at Involved Group), and Rob van Wegen (Sustainability Supervisor at Eurosonic Noorderslag).
With its global reach, the electronic music industry can unleash imagination and passion like few other industries, potentially guiding its audiences towards a climate-friendly future. What this future looks like and why it is urgently needed is addressed in a keynote speech, after which we’ll dive into three different angles: that of the artist, the festival manager and the record label. We’ll end by diving into the use of green energy in Coldplay’s recent tour, demonstrating how artists can step up their game with sustainable solutions for our industry, and far beyond. Read it all here.
Workshop: How to grow a transformative mindset
Laureline Simon (founder of One Resilient Earth) will guide you through regenerative resilience in this interactive workshop. To combat the impending climate crises, we put all our focus and energy into solving today’s problems with today’s solutions, but we’re missing the bigger picture: including future challenges and opportunities. How can artists and music industry leaders best respond to this existential threat, using emotions and creativity to drive change towards a thriving world? Building upon the latest climate science, climate psychology and emergence theory, you will tap into new ways of transformative thinking.
Innofest: The innovators that keep the events industry sustainable
Innofest enables green entrepreneurs and innovative businesses to test their new products at festival sites – and now, the five most promising startups of 2022 with the goal of festival sustainability will present their innovations: circular organic waste removal, a mobile power supply without any emissions, a non-picky recycling machine, integrated solar panels in building fences and an online service to verify ingredients with blockchain technology. Come by if you’re after new-yet-already-tested ways to make your event, festival or business more sustainable. More info here.
Panel on reusable foodware solutions
Single-use plastics are a global environmental threat, and we need to move towards circular systems where products and materials are designed for reuse. But how? In this panel, event expert Tijl Couzij (Into The Great Wide Open), artist movement leader Camille Guitteau (Bye Bye Plastic) and future-proof packaging researcher Alan Campbell (LCA Centre) will share their knowledge about upcoming plastic policies from the EU, using reusable food tableware at festivals and how to employ the power of music to say goodbye to single use plastics.
Workshop Circular Event Management
Mitchell Van Dooijeweerd (Revolution Foundation) paves the road to full festival circularity, showcasing the implemented roadmap towards a circular DGTL 2022 in this hands-on workshop. As festivals grow larger and louder, organisers are aiming to get the most out of their valuable resources. Circularity provides a sustainable answer, and the closed systems of festivals are the perfect environment to develop future-proof solutions. Implementing efficient ways to manage food, energy, sanitation and materials reduces any festival's footprint and helps it flourish year after year.
How to support an artistic activist?
What happens when activism and artistic expression come together? What can we achieve through it and how can artists, activists, festivals and brands work together? This session starts with the story of Alina Minkova, born in Russia – now living in Sweden. From her personal experience, she shares why artistic activism is one of the last resorts for expressing ideas in an authoritarian country; followed by the story of Louise Lindèn, who co-organises Climate Live concerts with the goal of giving young activists a new platform, while keeping climate justice high on the political agenda. Read more about this program here.
New European Circular Festival frontrunners
In this program, a group of new European frontrunner festivals will officially join the community and sign the international Green Deal Circular Festivals. Among others, Amsterdam Dance Event (NL), Awakenings (NL), Boom (PT), Castlefest (NL), Exit (RS), Georgie's (NL), Komm schon Alter (NL), Lago Lago (NL), Oranjebloesem (NL), Oya (NO), Paradise City (BE), Pohoda (SK) and Sziget (HU), and Welcome To The Village (NL), will be present. Together with several festival organisers who are already part of the Green Deal and Vivianne Heijnen (Minister for the Environment The Netherlands), they will share their vision on how to become circular and climate neutral.
Workshop Circular Event Management
Mitchell Van Dooijeweerd (Revolution Foundation) paves the road to full festival circularity, showcasing the implemented roadmap towards a circular DGTL 2022 in this hands-on workshop. As festivals grow larger and louder, organisers are aiming to get the most out of their valuable resources. Circularity provides a sustainable answer, and the closed systems of festivals are the perfect environment to develop future-proof solutions. Implementing efficient ways to manage food, energy, sanitation and materials reduces any festival's footprint and helps it flourish year after year.
How to support an artistic activist?
What happens when activism and artistic expression come together? What can we achieve through it and how can artists, activists, festivals and brands work together? This session starts with the story of Alina Minkova, born in Russia – now living in Sweden. From her personal experience, she shares why artistic activism is one of the last resorts for expressing ideas in an authoritarian country; followed by the story of Louise Lindèn, who co-organises Climate Live concerts with the goal of giving young activists a new platform, while keeping climate justice high on the political agenda. Read more about this program here.
New European Circular Festival frontrunners
In this program, a group of new European frontrunner festivals will officially join the community and sign the international Green Deal Circular Festivals. Among others, Amsterdam Dance Event (NL), Awakenings (NL), Boom (PT), Castlefest (NL), Exit (RS), Georgie's (NL), Komm schon Alter (NL), Lago Lago (NL), Oranjebloesem (NL), Oya (NO), Paradise City (BE), Pohoda (SK) and Sziget (HU), and Welcome To The Village (NL), will be present. Together with several festival organisers who are already part of the Green Deal and Vivianne Heijnen (Minister for the Environment The Netherlands), they will share their vision on how to become circular and climate neutral.
ADE Green Conference & Ticket Sales
ADE Green features international keynote speakers, food for thought in combination with practical hands-on workshops and a range of panels on different topics. The conference takes place at Felix Meritis and Huis Vasari on Friday October 21st and is accessible with the ADE Pro Pass, or with the single-day ADE Green Pass.
Ticket sales for the ADE Green Pass will start on Friday September 9th.
ADE Green Organising Partners
Amsterdam Dance Event, Green Events, and Nachtlab Agency.
ADE Green Event Partners
Dopper, Gemeente Amsterdam, Handicap NL, Inno Quarter, The Ministry of Infrastructure and Water Management, MOJO, and Paardekooper.
ADE Green Ambassadors
Awakenings, DJs for Climate Action, Festival Sustainability Lab, Future Festival Tools, Gemeente Haarlem, ID&T, Innofest, Julie's Bicycle, MTD, MyZap, Plastic Promise, Q-Dance, Rijkswaterstaat, VVEM, and Your Productions.