PIV Records shakes up the city with an A'DAM Tower takeover

Thursday, 05 September 2024
Sky's the limit? Not for PIV Records this year. The Amsterdam-based movement and house label is reaching new heights at ADE 2024 by taking over the 85-meter-high A'DAM Tower. The tower at the heart of the city will be the home to a range of events, from workshops and demo drops to soulful house evenings and sunrise sessions. All not to be overlooked and certainly not to be overheard, thanks to PIV. Explore what’s lined up below.

Your time to shine

It’s in PIV’s DNA to discover and support talent in the music industry. Therefore, PIV continues its ADE tradition and invites DJs and producers to showcase their skills in a Panorama Studio overlooking the Amsterdam skyline. On ADE Thursday, the house label will host a demo drop in collaboration with Pioneer/Alpha Theta, giving emerging producers a chance to present their unreleased gems to PIV’s A&R team. Standouts will have an exclusive chance to attend a workshop with Dennis Quin and Kellie Allen, giving them a prime head start in their careers.

Your time to shine

It’s in PIV’s DNA to discover and support talent in the music industry. Therefore, PIV continues its ADE tradition and invites DJs and producers to showcase their skills in a Panorama Studio overlooking the Amsterdam skyline. On ADE Thursday, the house label will host a demo drop in collaboration with Pioneer/Alpha Theta, giving emerging producers a chance to present their unreleased gems to PIV’s A&R team. Standouts will have an exclusive chance to attend a workshop with Dennis Quin and Kellie Allen, giving them a prime head start in their careers.

Dance the night away with skyline view

With an event dedicated to the origins of house music, the PIV takeover takes off at Madam with soulful house and a touch of disco. Expect high-energy performances from Demuja, Eileen, Tonno Disko b2b Kirollus, and many more artists who know how to keep the groove steady and infectious.

For those craving a shift from high-altitude views to the underground, PIV is hosting a club night on ADE Thursday at the one and only Shelter. The hatch to the basement club of the A'DAM Tower awaits, featuring cutting-edge PIV sounds from their top residents and house heavyweights such as Kellie Allen, L.P. Rhythm, PIV label head Prunk, and more.

Breaking dawn at The Loft

Concluding PIV’s tower takeover in style is the highly anticipated event on one of the A'DAM Tower's most stunning floors. The Loft, with its 7-meter-tall windows, offers the ideal backdrop for an early sunrise dance above the city. While the event will certainly be fueled by the first sun rays and class house cuts, the lineup remains veiled for now. (*might cut out once the lineup is released*) But rest assured, this grand finale on ADE Friday morning is set to be a standout.

Dance the night away with skyline view

With an event dedicated to the origins of house music, the PIV takeover takes off at Madam with soulful house and a touch of disco. Expect high-energy performances from Demuja, Eileen, Tonno Disko b2b Kirollus, and many more artists who know how to keep the groove steady and infectious.

For those craving a shift from high-altitude views to the underground, PIV is hosting a club night on ADE Thursday at the one and only Shelter. The hatch to the basement club of the A'DAM Tower awaits, featuring cutting-edge PIV sounds from their top residents and house heavyweights such as Kellie Allen, L.P. Rhythm, PIV label head Prunk, and more.

Breaking dawn at The Loft

Concluding PIV’s tower takeover in style is the highly anticipated event on one of the A'DAM Tower's most stunning floors. The Loft, with its 7-meter-tall windows, offers the ideal backdrop for an early sunrise dance above the city. While the event will certainly be fueled by the first sun rays and class house cuts, the lineup remains veiled for now. (*might cut out once the lineup is released*) But rest assured, this grand finale on ADE Friday morning is set to be a standout.

At ADE, there's always more, and PIV has you covered

If you missed the tower takeover or simply can’t get enough of PIV, you're in luck. PIV is hosting a warehouse showcase and a boat party to keep the groove going.

Warehouse Elementenstraat, one of Amsterdam’s most renowned warehouses with its industrial charm, will be transformed by PIV into a realm of modern sound, dazzling lights, and captivating effects. The lineup features both emerging talent and house heavyweights, including Carista, Dennis Ferrer, Hot Since 82, Honeyluv, Matisa, Locklead, and more.

Onboard and on beat, PIV wraps up their ADE marathon with an afternoon boat party on ADE Saturday. Climb aboard a two-floor vessel and dance to the sounds of artists like Sidney Charles or AAT as the ship glides through the city.

At ADE, there's always more, and PIV has you covered

If you missed the tower takeover or simply can’t get enough of PIV, you're in luck. PIV is hosting a warehouse showcase and a boat party to keep the groove going.

Warehouse Elementenstraat, one of Amsterdam’s most renowned warehouses with its industrial charm, will be transformed by PIV into a realm of modern sound, dazzling lights, and captivating effects. The lineup features both emerging talent and house heavyweights, including Carista, Dennis Ferrer, Hot Since 82, Honeyluv, Matisa, Locklead, and more.

Onboard and on beat, PIV wraps up their ADE marathon with an afternoon boat party on ADE Saturday. Climb aboard a two-floor vessel and dance to the sounds of artists like Sidney Charles or AAT as the ship glides through the city.