Launch of Green Deal Circular Festivals at ADE Green

ADE Green is all about walking the walk. Of course, talking the talk, the discussion, musing, networking, imagining futures and more that takes place through the conference is all vital. But it would mean nothing if it weren’t linked to real action by working organizations and governments.

A concrete example of this is happening at ADE Green. This year, the collaboration Green Deal Circular Festivals will be launched by a raft of participating festivals, and by the Dutch Environment Minister Stientje van Veldhoven.

As van Veldhoven says: “We have to stop wasting our resources and focus on circularity. We must reuse materials and turn them into new products. For our planet, for a healthy future. Circularity is our way forward! So, let’s coordinate our efforts, share what we learn and make a difference together.”

Green Events International, the co-organizer of ADE Green, brought together a group of European festivals and announces the participants of the project Green Deal Circular Festivals: Amsterdam Open Air, Boardmasters, Body & Soul, Boomtown, DGTL, Down the Rabbit Hole, Into The Great Wide Open, Lollapalooza Berlin, Lowlands, North Sea Jazz, Roskilde, Shambala, Vierdaagse feesten, We Love Green and Zwarte Cross.

These festivals are committed to collaborating on circularity from now until 2025 and will re-design supply chains and develop circular solutions regarding food, water, energy, travel, transport and materials including plastics. Within the collaboration a measurement tool will be developed, because we need to get better at tracking our wins and understanding what’s not working sooner so we can change course faster.

The project is developed by the Dutch government to support the participants in this process and help them achieve their goals and remove obstacles along the road. The organizers are in the lead in finding their own paths to create circular festivals.

Circle Economy CEO Harold Friedl will kick off the program by telling us more about the background to a circular economy, and the latest developments. Then you can witness history in the making as this gathering of organizations start their collaboration on the ADE Green stage.

ADE Green is the pioneering conference on sustainability, innovation and social change in the music industry and takes place on Friday, October 18th at the DeLaMar Theater. Previously announced speakers include Andy Cato, Bernice Notenboom, Eli Goldstein, Job Sifre, Tom van Wijk, and many others.

Find the full ADE Green Program here.