Head of AEG Studios Raymond Roker confirmed as keynote speaker for ADE Pro

Following recent announcements about Future clubs in the spotlight and The Live Industry's Battlefields at ADE Pro, we continue with another award-winning creative sharing his unique vision about the global entertainment industry.

If you want to know about the global entertainment industry and particularly live events, you need to know about AEG: one of the world's largest companies in the live music arena. As head of their newly formed in-house branded content studio under AEG Global Partnerships, Raymond Leon Roker understands the place of brands in the entertainment industry. Launched in 2017, AEG Studios leads the creation, production, and development of original branded content for partnerships with major companies across all media and events spaces. AEG Studios clients have included Marriott International, Allergan, YouTube, and Toyota, to name a few.

Having deep roots in the culture, Roker brings years of perspective into how the dance world increasingly fits in mainstream entertainment. As the founder and publisher of URB magazine, he participated hands-on with dance music in the US and globally from the early '90s onwards. In his tenure, he has worked on significant brand partnerships in dance music – including leading Toyota Scion's music projects. Before AEG, Roker was a content strategist at Red Bull Media House, North America. He also oversees the Coachella live stream for AEG's Goldenvoice division.

Date and time for this session to be announced.

ADE Pro is the global business platform for electronic music. Founded in 1995, its the annual gathering of the electronic music industry. The three-day conference runs from Wednesday, October 16th through till Friday, October 18th at DeLaMar Theater and features dedicated programming for music professionals.