G-Star RAW joins forces with ADE for new backpack, pop-up record shop, events, and competition
G-Star RAW is known around the world for its cutting-edge denim designs. More than that, the Amsterdam brand always has innovation, sustainability and creativity at its core while taking its craftsmanship to the next level each season. With its pioneering styles and constant challenging of industry standards, G-Star RAW very much shares its philosophy with ADE.
This great partnership has already led to plenty of memorable moments. First came an epic rave at Rijksmuseum in 2019 and then, after the pandemic year, there was a series of Audio Obscura parties at RAW Factory, the iconic industrial building designed by Rem Koolhaas where G-Star RAW has its head office. But in 2022, the partnership will go to another level entirely.
The Sound of RAW
Part of that is The Sound of RAW. This exciting new concept seamlessly weaves together electronic music and denim culture as Dutch artist Danny van der Lugt aka DJ Corridor has made an exclusive track from the industrial sounds of RAW Factory itself. It is a building that has its own abstract musical essence, from the droning of sewing machines to the bassy thump of boxes being stacked, the clicking of buckles, and the zipping of zippers. All these sounds were recorded for Danny van der Lugt to make into a punchy and twitchy techno track that captures the RAW Factory's sonic energy.
The track accompanies the launch of G-Star RAW's competition for the ultimate ADE experience package, including two ADE Pro Passes + flights and hotels, two G-Star RAW x ADE rave-friendly backpacks, and 2 G-Star RAW party outfits of your choice. Head over to G-Star RAW’s Instagram account to find out how to enter.
G-Star RAW is known around the world for its cutting-edge denim designs. More than that, the Amsterdam brand always has innovation, sustainability and creativity at its core while taking its craftsmanship to the next level each season. With its pioneering styles and constant challenging of industry standards, G-Star RAW very much shares its philosophy with ADE.
This great partnership has already led to plenty of memorable moments. First came an epic rave at Rijksmuseum in 2019 and then, after the pandemic year, there was a series of Audio Obscura parties at RAW Factory, the iconic industrial building designed by Rem Koolhaas where G-Star RAW has its head office. But in 2022, the partnership will go to another level entirely.
The Sound of RAW
Part of that is The Sound of RAW. This exciting new concept seamlessly weaves together electronic music and denim culture as Dutch artist Danny van der Lugt aka DJ Corridor has made an exclusive track from the industrial sounds of RAW Factory itself. It is a building that has its own abstract musical essence, from the droning of sewing machines to the bassy thump of boxes being stacked, the clicking of buckles, and the zipping of zippers. All these sounds were recorded for Danny van der Lugt to make into a punchy and twitchy techno track that captures the RAW Factory's sonic energy.
The track accompanies the launch of G-Star RAW's competition for the ultimate ADE experience package, including two ADE Pro Passes + flights and hotels, two G-Star RAW x ADE rave-friendly backpacks, and 2 G-Star RAW party outfits of your choice. Head over to G-Star RAW’s Instagram account to find out how to enter.
Treasure trove
As if that wasn't enough, during ADE week, the city-centre G-Star RAW store at Rokin will be transformed into a pop-up record shop in partnership with local vinyl distributor and webshop One Eye Witness. It will be a treasure trove of hidden musical gems from across the worlds of house, techno, electro and more, with plenty of cold drinks on offer and an array of special DJ sets curated by Future Intel.
Also part of the partnership is this year's ADE Backpack, which has been designed by G-Star RAW and is available exclusively to ADE Pro Pass holders as part of their ticket, available here. It is a stylish, robust, and versatile bag that fits in all your conferencing essentials by day, but also has a special, fully branded and detachable waist pack for use when you go dancing at night. As well as the Backpack, the Pro Pass gets you the full ADE experience, with all conference tracks, networking events and hubs and the full ADE Festival program.
Last but not least, the ever-popular Audio Obscura parties return to RAW Factory starting on Thursday, October 20th with high octane sounds from US icons Eris Drew B2B Octo Octa, the cult favourite Peggy Gou, Berlin mainstays Ryan Elliott and Sally C, plus Brain de Palma, Deniro and Hiver. On Friday 21st, it is top-tier techno talents who line-up including Dax J, Anetha, Hector Oaks, SPFDJ, Blawan and Ellen Allien, then on Saturday, October 22nd it is a stylish deep and melodic house affair with maestros Âme, Mano Le Tough, Sofia Kourtesis and Marino Canal.
Treasure trove
As if that wasn't enough, during ADE week, the city-centre G-Star RAW store at Rokin will be transformed into a pop-up record shop in partnership with local vinyl distributor and webshop One Eye Witness. It will be a treasure trove of hidden musical gems from across the worlds of house, techno, electro and more, with plenty of cold drinks on offer and an array of special DJ sets curated by Future Intel.
Also part of the partnership is this year's ADE Backpack, which has been designed by G-Star RAW and is available exclusively to ADE Pro Pass holders as part of their ticket, available here. It is a stylish, robust, and versatile bag that fits in all your conferencing essentials by day, but also has a special, fully branded and detachable waist pack for use when you go dancing at night. As well as the Backpack, the Pro Pass gets you the full ADE experience, with all conference tracks, networking events and hubs and the full ADE Festival program.
Last but not least, the ever-popular Audio Obscura parties return to RAW Factory starting on Thursday, October 20th with high octane sounds from US icons Eris Drew B2B Octo Octa, the cult favourite Peggy Gou, Berlin mainstays Ryan Elliott and Sally C, plus Brain de Palma, Deniro and Hiver. On Friday 21st, it is top-tier techno talents who line-up including Dax J, Anetha, Hector Oaks, SPFDJ, Blawan and Ellen Allien, then on Saturday, October 22nd it is a stylish deep and melodic house affair with maestros Âme, Mano Le Tough, Sofia Kourtesis and Marino Canal.