Dyson brings innovation to ADE with its new 'Future of Sound'

Saturday, 05 October 2024
Dyson brings its world-class technology into Amsterdam’s vibrant music scene this year during ADE, offering a high-quality, captivating audio experience for visitors. With over 30 years of working on innovation, Dyson has been at the forefront of integrating cutting-edge technology, and now pushes the boundaries of sound quality.

Dyson’s dedication to merging function with form aligns perfectly with the innovative spirit of the electronic music community. At ADE 2024, Dyson unveils its latest innovation — the OnTrac Headphones. Music professionals and enthusiasts are invited to experience Dyson’s first audio-only headset at a special demo event on ADE Friday and Saturday. Enjoy free stylings (with the Dyson Airwrap!), exclusive DJ performances, a DJ workshop, delicious food, and refreshing drinks while discovering various OnTrac configurations. Immerse yourself in Dyson’s leading sound technology and get pampered while doing so.

For over three decades, Dyson has been at the forefront of technological innovation, initially focusing on powerful motors for vacuum cleaners. Recognising that these motors generated significant noise, Dyson invested heavily in research to minimise it, mastering the control of sound waves, frequencies, and attenuations. This relentless pursuit has led Dyson to refine not only performance but also to achieve pure, world-class sound quality, and above all, to leave unwanted noises out.


Dyson’s dedication to merging function with form aligns perfectly with the innovative spirit of the electronic music community. At ADE 2024, Dyson unveils its latest innovation — the OnTrac Headphones. Music professionals and enthusiasts are invited to experience Dyson’s first audio-only headset at a special demo event on ADE Friday and Saturday. Enjoy free stylings (with the Dyson Airwrap!), exclusive DJ performances, a DJ workshop, delicious food, and refreshing drinks while discovering various OnTrac configurations. Immerse yourself in Dyson’s leading sound technology and get pampered while doing so.

For over three decades, Dyson has been at the forefront of technological innovation, initially focusing on powerful motors for vacuum cleaners. Recognising that these motors generated significant noise, Dyson invested heavily in research to minimise it, mastering the control of sound waves, frequencies, and attenuations. This relentless pursuit has led Dyson to refine not only performance but also to achieve pure, world-class sound quality, and above all, to leave unwanted noises out.


Introducing the Dyson OnTrac headphones

Dyson introduces its first audio-only over-ear headset: the OnTrac Headphones. These headphones are designed to deliver an unparalleled listening experience, incorporating advanced noise detection and cancellation technology to remove unwanted sounds. Did you know they use eight microphones to reduce ambient noise by up to 40dB? That’s like going from the sound of a lawnmower to the quiet of a library. Plus, they automatically pause audio when removed and resume when worn again, ensuring you remain fully immersed in your music.

The OnTrac Headphones offer an enhanced sound range, revealing more details in every track and providing a richer, more dynamic listening experience. With customisable caps and cushions, they are designed for all-day comfort, ensuring you can enjoy your music in style and ease. Boasting an impressive 55-hour battery life, these headphones are perfect for extended listening sessions without interruption. On top of that, the MyDyson App Integration allows listeners to adjust EQ settings, update firmware, and even monitor if the volume is too high, offering full control over the listening experience.


Future sound at the Dyson Demo store

For those eager to discover the latest development in audio technology, visit the Dyson Store at Koningsplein 21 on ADE Friday and Saturday from 18:00 – 22:00. Experience the OnTrac Headphones firsthand, explore their various configurations, and see just how far sound quality can go. On top of that, you can combine the launch celebration with your preparations for the night, as Dyson offers free stylings with its advanced haircare products, DJ mixes, and a selection of drinks and snacks.

Ready to hear the future?

Get the ultimate ADE experience, including all Dyson benefits

Introducing the Dyson OnTrac headphones

Dyson introduces its first audio-only over-ear headset: the OnTrac Headphones. These headphones are designed to deliver an unparalleled listening experience, incorporating advanced noise detection and cancellation technology to remove unwanted sounds. Did you know they use eight microphones to reduce ambient noise by up to 40dB? That’s like going from the sound of a lawnmower to the quiet of a library. Plus, they automatically pause audio when removed and resume when worn again, ensuring you remain fully immersed in your music.

The OnTrac Headphones offer an enhanced sound range, revealing more details in every track and providing a richer, more dynamic listening experience. With customisable caps and cushions, they are designed for all-day comfort, ensuring you can enjoy your music in style and ease. Boasting an impressive 55-hour battery life, these headphones are perfect for extended listening sessions without interruption. On top of that, the MyDyson App Integration allows listeners to adjust EQ settings, update firmware, and even monitor if the volume is too high, offering full control over the listening experience.


Future sound at the Dyson Demo store

For those eager to discover the latest development in audio technology, visit the Dyson Store at Koningsplein 21 on ADE Friday and Saturday from 18:00 – 22:00. Experience the OnTrac Headphones firsthand, explore their various configurations, and see just how far sound quality can go. On top of that, you can combine the launch celebration with your preparations for the night, as Dyson offers free stylings with its advanced haircare products, DJ mixes, and a selection of drinks and snacks.

Ready to hear the future?

Get the ultimate ADE experience, including all Dyson benefits