Epic Games, Meta, and Twitch confirmed for ADE Pro

During this panel of innovators, Grimes' manager Daouda Leonard, Prismax' CTO Ruben Gorissen, and Lead Producer of Epic Games, JP Kellams, dive into how they are working with Unreal Engine for live shows and virtual events, a new way for artists to create show and fan experiences. Together with moderator Brian Frager of Epic Games, they will explore the new frontier of interactive music tools in Fortnite, where artists can come closer to their fans and extend their visual canvas into new realms. Learn how to reach new audiences and capture media attention by embracing game engine technology.

Meta: Best Practices

ADE Pro presents a Key Best Practices presentation for artist managers, digital marketers, labels, promoters, and artists themselves. Join Meta's Artist Strategy & Global Partnerships Manager Liz Miller for a rundown over the latest and greatest from across Meta’s family of apps, including:

• Instagram: tips & announcements, distribution mythbusting, music use on platform, and the value of Broadcast Channels Threads: join in on the conversation to enrich your fan base and your own fandom
• Facebook: maximize your reach on our largest platform with a young global audience
• WhatsApp: what launching a Channel on WhatsApp can mean for global fan conversion
• Meta AI/Creator AI: our latest features to inspire creativity, inform fans, and provide value for small teams

Meta: Empowering Underrepresented Voices in Dance Music

The panel with Mayola Charles, Social Impact Lead for Global Creator Partnerships at Meta, will explore the intersection of social impact, music, and technology, focusing on actionable ways to drive equity and representation. Attendees will leave with a better understanding of the challenges the industry faces and how they can contribute to a more inclusive and diverse dance music culture. In this dynamic panel, Mayola Charles will moderate a critical conversation on how to break down barriers and ensure that the dance music community reflects the diversity of its fans.

In this Insider Knowledge Session, Cindy Charles, Head of Music at Twitch, and Head of Label Music Relations, Content Development & Programming at Twitch Music, Kira Karlstrom, dive deep into Twitch's newly launched DJ program. This dedicated DJ category and product offering marks a historic agreement with major and indie labels. By providing DJs with a compliant, premier destination to showcase their talents, Twitch is positioning itself as one of the go-to platforms for the DJ community.

At the same time, this new category opens up significant opportunities to authentically engage with a highly valuable, music-focused audience on Twitch. Find out what's under the hood and what the Twitch DJ program can do for you and your career in this unique and revealing session with the team leading the way at the streaming service and a few special guests.

How to Get the Maximum Impact from Modern Marketing

The utter dominance of social media, accompanied by a massive increase in ways to reach an audience has changed the fundamental rhythms and patterns of marketing campaigns, and this panel will discuss how to get the best from these multiple opportunities. Join Warner Music's Senior Marketing Director, Caroline Steinigk, Superstruct Entertainment's Director Brand Partnerships Development Brian van Vuure, Gigwell's CEO & Co-Founder Jeremie Habib, and Andreea Florica, Head of Marketing at Eventix, for an exclusive talk on maximising target audiences.

On top of these latest confirmations, ADE recently added fabric London and the Tales of 25 Years of Existence, Insider Knowledge sessions with TuneCore & Believe and Bandcamp.


If you join the ADE Pro Conference now, you'll get access to 200+ top-level speakers with some of the most insightful strategies and opportunities this October, next to access to our recently launched ADE Matchmaking tool.

Start connecting, learning, and growing.