Learn from the experts of SoundCloud at ADE’24 and build a lasting music career
Covering the wide spectrum of electronic music
SoundCloud's dedication to electronic music is channeled into an extensive ADE 2024 program including a drum and bass club night, one-on-one guidance sessions at the SoundCloud School at ADE Lab, and ADE Pro panel talks with SoundCloud’s founders plus trailblazers of tomorrow’s sound. Read below to see what SoundCloud has lined up for this year.
From cloud to classroom at ADE Lab
In the lively lobby of DeBrakke Grond, SoundCloud is transforming its digital platform into a physical open hub for artists and enthusiasts. The space will be dedicated to answering questions, sharing knowledge, and providing hands-on support. The SoundCloud School invites you to dive into 1:1 talks and interactive sessions tailored to your needs. Whether you're seeking feedback on your latest production, advice on boosting your play counts, or strategies for reaching the right audience, SoundCloud's A&R experts are on hand to guide you through the complexities of the music industry.
Alongside demo pitches on ADE Thursday and ADE Friday at the all-in-one hangout, the program features a pop-up studio showcase that takes you behind the scenes of how top tracks are created. The live songwriting session with Grammy-nominated artist Camden Cox and award-winning producer Andy Sheldrakeoffers a front-row seat to their real-time, collaborative process. Watch as creative synergy unfolds, showing exactly what it takes to elevate from bedroom producer to professional collaborator. Moderated by Jack Bridges, SoundCloud's Electronic Music Lead, this exclusive SoundCloud masterclass dives straight into the art of expert craftsmanship on ADE Saturday.
Curious about studio etiquette or who handles what when a jam turns into a track?
This is your opportunity to get those questions answered directly from industry insiders. Open to everyone and available throughout each day of ADE, the SoundCloud School is the ideal place to experience music education with a personal touch.
Unlock the Power of SoundCloud: Insights with Mau P and the Minds Behind the Platform
With over 400 million tracks from 40 million artists, SoundCloud's vast size can seem daunting. However, at ADE Pro, you'll have the chance to connect directly with its creators and explore all of its progressive tools. Join the Insider Knowledge sessionon ADE Thursday, where global DJ/producer Mau P will come together with SoundCloud CEO Eliah Setonand Global Head of Music Emmy Lovell. At ADE Pro homebase Felix Meritis, they will discuss the strategic moves behind Mau P’s rapid rise and how SoundCloud has supported his success. Known for his global hit, Mau P's rapid ascent in electronic music is marked by over 200 million streams. Learn from Mau P’s journey and gain valuable insights on leveraging streaming platforms.
SoundCloud presents: CruCast x High Tea club night
When SoundCloud comes to Amsterdam, a big night out is inevitable. This year around, the Swedish-founded platform has invited the CruCast crew to join forces with local label and event series High Tea for a kickoff drum and bass club night on ADE Wednesday. Their signature sound will be amplified in warehouse-style venue RASA86, promising a high-energy label link-up.
Covering the wide spectrum of electronic music
SoundCloud's dedication to electronic music is channeled into an extensive ADE 2024 program including a drum and bass club night, one-on-one guidance sessions at the SoundCloud School at ADE Lab, and ADE Pro panel talks with SoundCloud’s founders plus trailblazers of tomorrow’s sound. Read below to see what SoundCloud has lined up for this year.
From cloud to classroom at ADE Lab
In the lively lobby of DeBrakke Grond, SoundCloud is transforming its digital platform into a physical open hub for artists and enthusiasts. The space will be dedicated to answering questions, sharing knowledge, and providing hands-on support. The SoundCloud School invites you to dive into 1:1 talks and interactive sessions tailored to your needs. Whether you're seeking feedback on your latest production, advice on boosting your play counts, or strategies for reaching the right audience, SoundCloud's A&R experts are on hand to guide you through the complexities of the music industry.
Alongside demo pitches on ADE Thursday and ADE Friday at the all-in-one hangout, the program features a pop-up studio showcase that takes you behind the scenes of how top tracks are created. The live songwriting session with Grammy-nominated artist Camden Cox and award-winning producer Andy Sheldrakeoffers a front-row seat to their real-time, collaborative process. Watch as creative synergy unfolds, showing exactly what it takes to elevate from bedroom producer to professional collaborator. Moderated by Jack Bridges, SoundCloud's Electronic Music Lead, this exclusive SoundCloud masterclass dives straight into the art of expert craftsmanship on ADE Saturday.
Curious about studio etiquette or who handles what when a jam turns into a track?
This is your opportunity to get those questions answered directly from industry insiders. Open to everyone and available throughout each day of ADE, the SoundCloud School is the ideal place to experience music education with a personal touch.
Unlock the Power of SoundCloud: Insights with Mau P and the Minds Behind the Platform
With over 400 million tracks from 40 million artists, SoundCloud's vast size can seem daunting. However, at ADE Pro, you'll have the chance to connect directly with its creators and explore all of its progressive tools. Join the Insider Knowledge sessionon ADE Thursday, where global DJ/producer Mau P will come together with SoundCloud CEO Eliah Setonand Global Head of Music Emmy Lovell. At ADE Pro homebase Felix Meritis, they will discuss the strategic moves behind Mau P’s rapid rise and how SoundCloud has supported his success. Known for his global hit, Mau P's rapid ascent in electronic music is marked by over 200 million streams. Learn from Mau P’s journey and gain valuable insights on leveraging streaming platforms.
SoundCloud presents: CruCast x High Tea club night
When SoundCloud comes to Amsterdam, a big night out is inevitable. This year around, the Swedish-founded platform has invited the CruCast crew to join forces with local label and event series High Tea for a kickoff drum and bass club night on ADE Wednesday. Their signature sound will be amplified in warehouse-style venue RASA86, promising a high-energy label link-up.