Tomorrowland founder joins ADE Pro for exclusive Keynote Panel

Wednesday, 18 September 2024
Tomorrowland celebrates twenty years of magical moments and global success with an exclusive Keynote Panel at ADE Pro. The festival's founder, Michiel Beers, joins the Conference on ADE Wednesday for an in-depth and one-time-only talk for ADE Pro Pass Holders.

From local to global

Michiel Beers is one of two brothers who founded the annual music festival, who normally stay out of the limelight. For Amsterdam Dance Event 2024, he makes an exception by joining the Pro Conference in person on ADE Wednesday.


Artists dream of playing at Tomorrowland, and dancers dream of walking the holy grounds in Belgium. How did Beers come up with the idea of this exceptional festival and how did he make a thought into a reality? And most importantly, when you reach that number of visitors, how do you stay on top?

The team behind Tomorrowland finally opens up and shares the journey of transforming a local event into one of the world’s largest and most iconic dance festivals. Discover how Tomorrowland has embraced cutting-edge technology and created unforgettable experiences for millions of festival-goers.

Whether you’re a veteran in the industry or an aspiring talent, this keynote offers invaluable strategies, creative insights, and lessons learned from Tomorrowland’s evolution. Gain essential tools to navigate the dynamic world of dance music and make your mark in the industry.

From local to global

Michiel Beers is one of two brothers who founded the annual music festival, who normally stay out of the limelight. For Amsterdam Dance Event 2024, he makes an exception by joining the Pro Conference in person on ADE Wednesday.


Artists dream of playing at Tomorrowland, and dancers dream of walking the holy grounds in Belgium. How did Beers come up with the idea of this exceptional festival and how did he make a thought into a reality? And most importantly, when you reach that number of visitors, how do you stay on top?

The team behind Tomorrowland finally opens up and shares the journey of transforming a local event into one of the world’s largest and most iconic dance festivals. Discover how Tomorrowland has embraced cutting-edge technology and created unforgettable experiences for millions of festival-goers.

Whether you’re a veteran in the industry or an aspiring talent, this keynote offers invaluable strategies, creative insights, and lessons learned from Tomorrowland’s evolution. Gain essential tools to navigate the dynamic world of dance music and make your mark in the industry.

Unite at Amsterdam Dance Event

The announcement of the Keynote Panel '20 Years of Tomorrowland: How to Rise and Stay on Top' follows up the news that Tomorrowland will also host a showcase on ADE Friday to celebrate the festival's legacy, called 'Our Story'. Fans can expect a journey throughout Tomorrowland’s musical history with a secret line-up set to perform their most iconic tracks. The show is created by the creative team behind Tomorrowland and guided by the Symphony of Unity, a symphonic orchestra with musicians and vocalists live on stage.

Besides 'Our Story', Tomorrowland takes over Ziggo Dome by night on ADE Wednesday and ADE Thursday, for two special shows. Get tickets for 'Tomorrowland Presents Afterlife' on ADE Wednesday via this link, and on ADE Thursday via this link, or hit the buttons below.


More ADE Pro

Next to this Keynote panel, the ADE Pro Conference will see many friendly faces of ADE and Tomorrowland make their appearance. Miss Monique blew everyone's mind at this year's edition of Tomorrowland, and will also be a speaker at the ADE Pro Conference this year. Find our previous announcements and all confirmations via the ADE Pro page.

Unite at Amsterdam Dance Event

The announcement of the Keynote Panel '20 Years of Tomorrowland: How to Rise and Stay on Top' follows up the news that Tomorrowland will also host a showcase on ADE Friday to celebrate the festival's legacy, called 'Our Story'. Fans can expect a journey throughout Tomorrowland’s musical history with a secret line-up set to perform their most iconic tracks. The show is created by the creative team behind Tomorrowland and guided by the Symphony of Unity, a symphonic orchestra with musicians and vocalists live on stage.

Besides 'Our Story', Tomorrowland takes over Ziggo Dome by night on ADE Wednesday and ADE Thursday, for two special shows. Get tickets for 'Tomorrowland Presents Afterlife' on ADE Wednesday via this link, and on ADE Thursday via this link, or hit the buttons below.


More ADE Pro

Next to this Keynote panel, the ADE Pro Conference will see many friendly faces of ADE and Tomorrowland make their appearance. Miss Monique blew everyone's mind at this year's edition of Tomorrowland, and will also be a speaker at the ADE Pro Conference this year. Find our previous announcements and all confirmations via the ADE Pro page.

ADE Pro Pass

Get the ultimate ADE experience: full conference access, all networking events & hubs, the complete ADE Festival program and much more.

  • Valid all five days
  • Full access to all conference tracks: ADE Pro, ADE Green, ADE Beats, BMIM and more
  • Join networking events and sessions, plus new matchmaking formats
  • Access to all official ADE Business Hubs
  • Year round access to ADE Pro's networking platform & database
  • Access to the full Festival program with new improved Festival access experience (limited capacity at high-demand venues)
  • Access to the Arts & Culture program (limited capacity at high-demand venues)
  • Receive the official ADE 2024 Bag
  • Unlimited workouts at TrainMore during ADE at any Regular and Black Label club
Buy tickets