Believe is empowering independent artists to thrive through its brands Tunecore and imprints like b:electronic and All Night Long

Saturday, 07 September 2024
The digital music powerhouse Believe, alongside its innovative brands like TuneCore and imprints including b:electronic and All Night Long, hosts an action-packed day on ADE Thursday. The team also invites you to visit their three-day office space at the ADE Business Hangout. With a lineup of engaging panel talks, inspiration sessions, and networking drinks, the all-around development partners designed a program tailored for independent businesses and artists to learn, connect, and thrive. Discover the full agenda and get to know the brands featured below!

Elevate your music endeavours

Whether you’re a young business, emerging artist, or up-and-running platform, support and guidance are crucial at various career stages. Believe's mission is to develop independent artists and labels at all stages of their careers and development by providing the solutions they need to grow their audiences. With a portfolio of brands and imprints including TuneCore, b:electronic, and All Night Long, they offer unique digital expertise that you can tap into during the ADE Pro conference.


TuneCore empowers self-releasing artists to grow their audiences and careers with user-friendly, open-access music distribution technology whilst b:electronic and All Night Long are dedicated to boosting visibility and accelerating growth for artists and labels. With your ADE Pro Pass, you’ll have the chance to learn how to maximise the potential of your music. The program at Andaz Amsterdam includes:

Elevate your music endeavours

Whether you’re a young business, emerging artist, or up-and-running platform, support and guidance are crucial at various career stages. Believe's mission is to develop independent artists and labels at all stages of their careers and development by providing the solutions they need to grow their audiences. With a portfolio of brands and imprints including TuneCore, b:electronic, and All Night Long, they offer unique digital expertise that you can tap into during the ADE Pro conference.


TuneCore empowers self-releasing artists to grow their audiences and careers with user-friendly, open-access music distribution technology whilst b:electronic and All Night Long are dedicated to boosting visibility and accelerating growth for artists and labels. With your ADE Pro Pass, you’ll have the chance to learn how to maximise the potential of your music. The program at Andaz Amsterdam includes:

How on earth do I get my music in the right hands?

Years of passion and dedication often go into music projects, and moving them to the next level can feel daunting. How can you ensure your work reaches the right person at the right time? In a talk, co-moderated by the Head of TuneCore France Basile Beaugendre, visitors can learn how electronic artists can effectively share their music and identify the best opportunities to connect with influential, trendsetting DJs now and in future times.

The potential of the gaming space

For decades, games and music have been intertwined. Learn how to integrate your productions into the gaming world and expand your soundtracking opportunities as b:electronic partners with Sentric’s publishing team to discuss sync licensing for dance and electronic artists in gaming. The panel will feature Kyle Hopkins (Microsoft), Sara Al Hamad (Wiggin), and other experts in the field.

Strategies to defy genre boundaries and drive successful collaboration

History has shown that those who dared to bridge genres and collaborate outside the box made the biggest waves in the industry. Therefore, TuneCore’s Heads of Music from South Africa and the UK will lead an insightful panel talk on collaborating with creatives across genres and territories, both in-person and virtually.

How on earth do I get my music in the right hands?

Years of passion and dedication often go into music projects, and moving them to the next level can feel daunting. How can you ensure your work reaches the right person at the right time? In a talk, co-moderated by the Head of TuneCore France Basile Beaugendre, visitors can learn how electronic artists can effectively share their music and identify the best opportunities to connect with influential, trendsetting DJs now and in future times.

The potential of the gaming space

For decades, games and music have been intertwined. Learn how to integrate your productions into the gaming world and expand your soundtracking opportunities as b:electronic partners with Sentric’s publishing team to discuss sync licensing for dance and electronic artists in gaming. The panel will feature Kyle Hopkins (Microsoft), Sara Al Hamad (Wiggin), and other experts in the field.

Strategies to defy genre boundaries and drive successful collaboration

History has shown that those who dared to bridge genres and collaborate outside the box made the biggest waves in the industry. Therefore, TuneCore’s Heads of Music from South Africa and the UK will lead an insightful panel talk on collaborating with creatives across genres and territories, both in-person and virtually.

The changing nature of music discovery: The journey of a song nowadays

Streaming and algorithms have revolutionised how music connects with listeners, transforming the traditional pathways to audience engagement. This panel by Believe and b:electronic, sees Matthieu Jay (All Night Long), Kira Ashwin (TikTok) and other industry innovators diving deep into this seismic shift. Discover how these technological advances are not only reshaping the music industry but also creating new opportunities for artists to reach and resonate with a global audience.

Make those crucial connections at the ADE Business Hub

Beyond its diverse panel program, Believe and its brands offer an exclusive three-day office space at the ADE Business Hangout, hosted at the Andaz Amsterdam. This space is designed for ideas to take root, spark crucial conversations with market experts, and foster collaborations that can elevate your electronic music career to new heights.

Unlock insider knowledge from Believe and its brands with your ADE Pro Pass. Explore the confirmed ADE conference below.

ADE Pro 2024 program

The changing nature of music discovery: The journey of a song nowadays

Streaming and algorithms have revolutionised how music connects with listeners, transforming the traditional pathways to audience engagement. This panel by Believe and b:electronic, sees Matthieu Jay (All Night Long), Kira Ashwin (TikTok) and other industry innovators diving deep into this seismic shift. Discover how these technological advances are not only reshaping the music industry but also creating new opportunities for artists to reach and resonate with a global audience.

Make those crucial connections at the ADE Business Hub

Beyond its diverse panel program, Believe and its brands offer an exclusive three-day office space at the ADE Business Hangout, hosted at the Andaz Amsterdam. This space is designed for ideas to take root, spark crucial conversations with market experts, and foster collaborations that can elevate your electronic music career to new heights.

Unlock insider knowledge from Believe and its brands with your ADE Pro Pass. Explore the confirmed ADE conference below.

ADE Pro 2024 program