An overview of the latest additions to the ADE Pro program

As mentioned at the end of the previous conference round-up, this year sees the inaugural panel without panelists in the form of We The Audience. We can now reveal that it will feature Christine Diamantopoulos and Stefan Raupach of The District leading the conversation. Their business is based around curated playlists but they also get the fact that not everyone is a fan, so bring yourself and your opinions along and get yourself heard.

Joined at the hip are two panels Community Building and The Attention Economy. Community Building looks at how you can build a fanbase that you, rather than digital giants such as Facebook and Twitter, really own, while The Attention Economy will be examining the effects of the sensory battering that we live through every single day, and how it affects our well-being and our ability to focus on what’s really important. Community Building features Bolivian techno DJ Ivana Alvestegui a.k.a. IVA, Orri Sachar of Monstercat, Ronald Hajjar of Beirut in the Mix, and Indian serial entrepreneur Aayushman Sinha of Represent. Attention Economy will be benefitting from the excellent minds of Mixmag’s Rebecca Jolly, journalist Joe Muggs and French promoter Peggy Szkudlarek of DIF Productions.

Fabulous Festival Screw-Ups - And What we Learnt From Them, part of the ADE LIVE Forum, is exactly as you would expect, and promises to be both hilarious and instructive. Anthony Ferrat of MIALA, Michael Christidis from Australia’s Beyond the Valley, Marissa Loil of United Talent Agency, US) and Elrow Family’s Jo Vidler will be revealing mistakes big and small that they’ve either been responsible for or had to live through, with Demand Artists’ Radostina Docheva steering the conversation.

On Thursday our Brands vertical features the evergreen format So You Think You Can Sync! where producers with little or no experience of composing music for a video or advert get to see how good they are with input on the results from a panel of experts. Trying their syncing skills this year are Chicago House music legend Chip E, alongside another Chicago legend Hiroko Yamamura with Get Physical founder Roland Leesker. MC Josh Rabinowitz of the Brooklyn Music Experience will be keeping proceedings moving with Massive Music’s Halrin Meijers, who also provided this year’s video, composers Lotte Sterk and 411 Music Group Kristen Agee offering advice and observations based on years of experience in the field. They will also be joined by Floris Kingma, a passionate music fan and the director of the clip that our producers worked on.

Please note that ADE's panels have gone vertical this year to help you navigate your way to the topics and themes that are most relevant to you and your business. On Wednesday we are presenting the ADE LIVE Forum, ADE Health, and ADE Legal. On Thursday it's Labels, Streaming & Publishing and ADE Brands, alongside the annual ADE TECH conference, while Friday sees the return of the ADE Green conference in its new, end-of-the-week slot. Check out the Rough Guide to ADE Conference below for more information about the complete business, inspiration and networking program.