Get inside TikTok, Spotify, YouTube, Beatport and TuneCore at ADE Pro

As an artists or music professional, growing your business likely involves optimising your use of often cryptic yet hugely impactful platforms. Making music is just the start — demystifying the algorithms, formulas, and strategies to push careers forward can make a great difference. ADE Pro invites you to master your success and business in the ever-evolving digital music space with the new Essential Insider Knowledge sessions:

TikTok: Global Head of Music Keynote

This keynote sheds light on the latest trends, tools, and techniques to help you thrive in the digital space and grow in sustainable ways. TikTok's Global Head of Music, Ole Obermann, joins ADE Pro for a keynote speech. Get to know the ways of the platform everybody wants to use, join, and unravel. TikTok offers artists and tracks the biggest potential to go viral, and pushes songs with their Sounds and Trend Discovery tools. Obermann will be joined by a mystery guest from the artist perspective to explain the app from the inside out, where just as much happens as we see on the user side of the extremely popular video app.

Mastering Growth on YouTube & YouTube Music

YouTube remains the biggest streaming platform in the world, where the opportunities to build a community and keep people engaged are endless. Besides uploading content, finding ways to engage audiences can be a challenge to navigate. Leading figures in video streaming team up to share their tricks of the trade: Head of Music Business Development & Partnerships EMEA at YouTube Music Mathieu Rousselot and Marketing & YouTube Manager of STMPD RCRDS Coen Calkhoven join this session. They offer you a comprehensive guide to help you understand the ever-evolving landscape of streaming and content.

Building for Success on Spotify

Meet Spotify’s team and learn about their innovative tools designed to help artists discover, expand, and make the most of their fan bases. Through a combination of best practices and case study examples, you’ll gain invaluable insights into harnessing Spotify’s full potential.

Using Beatport to Amplify Your Music

Beatport is one of the most important sources for DJs and producers. On the one hand, artists use the platform as an online crate-digging tool; on the other, they use it to have their music downloaded to other artists' USBs. But how do you come out on top in a situation where a sea of DJs is an understatement? And how do you distinguish yourself and your music for other users? Senior Vice President of Creator Services Helen Sartory stars in the Essential Insider Knowledge: Beatport session. Besides Sartory, another speaker from the user end of Beatport joins this keynote, so stay tuned for more announcements.

TuneCore CEO Keynote: Creating Music in the AI Era

TuneCore is one of the leading platforms to give (independent) artists the tools for growth in their careers, following, and distributing. Their development platform for self-releasing artists distributes your music to over 150 digital music stores and streaming services, including Spotify, Apple Music, and Amazon Music. Andreea Gleeson is the Chief Executive Officer of TuneCore and a leading innovator in the music industry. Under her guidance as CEO, TuneCore was recently named the third most innovative company in the music industry by Fast Company. She takes this knowledge to ADE, where she dives into the question on everybody's mind: how can AI help music professionals? Consent, control, and transparency are at the core of TuneCore, so expect the conversation to be opened.

With many more series and sessions following very soon, the ADE Pro programme is rapidly taking shape. Besides the Strategies pillar, the Opportunities, Responsibilities, and Network & Connect tracks dive deep into the most pressing and urgent matters music professionals face in the coming years. Learn more about the first big topics of this year's Conference: