ADE Pro confirms SoundCloud CEO x Mau P, Bandcamp, TuneCore and more for independent success

Thursday, 29 August 2024
With just 7 weeks to go, ADE Pro just added some of the most instrumental brands and platforms to level up independent artists, labels and professionals, with SoundCloud’s CEO Eliah Seton in conversation with artist Mau P, experts at Bandcamp, and TuneCore CEO Andreea Gleeson to dive into the ultimate tools for independent artists.

The conference also features Ellen Allien and Tresor Berlin’s founder Dimitri Hegemann on the Berlin Techno scene’s unique UNESCO cultural heritage status, and Pro talks by Don Diablo x Laidback Luke, OVO Sound artist Naomi Sharon, Smallgod, Jaguar, Miss Nine, alongside Warner Music’s Senior Marketing Director, CEO of Hospital Records, experts at Glastonbury, ID&T, Primary Talent, SiriusXM and more.

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Independent Success: CEO of SoundCloud with Mau P

In this Insider Knowledge session, global DJ/producer Mau P will join CEO of SoundCloud Eliah Seton and SoundCloud’s Global Head of Music Emmy Lovell. Together, they will discuss the strategic moves that have defined Mau P’s career and rapid success, and how SoundCloud has been instrumental in supporting independent artists like him. This session promises to provide valuable insights for all levels of artists and music professionals looking to leverage digital platforms for success.


Bandcamp: Essential Insider Knowledge

As a true bastion for independence in the modern music scene, Bandcamp continues to operate with its artist-first approach, allowing musicians and labels to directly connect with fans while maintaining control over their music rights. This Insider Knowledge session will delve into how Bandcamp's model—where artists earn an unmatched percentage of revenue—has become essential for independent artists and labels. Their top-level team will offer valuable insights into maximising revenue in today’s landscape, where direct fan engagement and diversified income streams are crucial for success.

Independent Success: CEO of SoundCloud with Mau P

In this Insider Knowledge session, global DJ/producer Mau P will join CEO of SoundCloud Eliah Seton and SoundCloud’s Global Head of Music Emmy Lovell. Together, they will discuss the strategic moves that have defined Mau P’s career and rapid success, and how SoundCloud has been instrumental in supporting independent artists like him. This session promises to provide valuable insights for all levels of artists and music professionals looking to leverage digital platforms for success.


Bandcamp: Essential Insider Knowledge

As a true bastion for independence in the modern music scene, Bandcamp continues to operate with its artist-first approach, allowing musicians and labels to directly connect with fans while maintaining control over their music rights. This Insider Knowledge session will delve into how Bandcamp's model—where artists earn an unmatched percentage of revenue—has become essential for independent artists and labels. Their top-level team will offer valuable insights into maximising revenue in today’s landscape, where direct fan engagement and diversified income streams are crucial for success.

The Art of Creative Reinvention with Laidback Luke and Don Diablo

Any artist who has - or desires - a long career is highly likely to want to take a different musical or creative direction at some point. How do they deal with the risks involved in shifting reinventing their direction? Emerging technologies are also constantly reshaping the music experience, and Don Diablo dives into this topic with Laidback Luke to tackle the dynamic intersection of immersive technology and artistic evolution, and how to navigate your own creative direction. How do you remain transparent with fans, and how do you align big changes with your artistic growth?

Me and My Manager: Naomi Sharon (OVO Sound)

Singer and songwriter Naomi Sharon is the first female artist on record label OVO Sound, founded by superstar Drake, and released her debut album to global critical acclaim. Together with her manager Jasper ‘Djosa’ Cremers, she shares their journey, work ethic, ambitions and creative process, for an insightful look behind the scenes of a global artist career.

On top of these latest confirmations, ADE recently added superstars Timbaland & Martin Garrix, Indira Paganotto, Sara Landry, Laurent Garnier and Chris Stussy, as well as EMPIRE President Tina Davis, Grimes’ manager Daouda Leonard and many others to ADE Pro. Join the conference now to get access to 200+ top-level speakers with some of the most insightful strategies and opportunities this October:

The Art of Creative Reinvention with Laidback Luke and Don Diablo

Any artist who has - or desires - a long career is highly likely to want to take a different musical or creative direction at some point. How do they deal with the risks involved in shifting reinventing their direction? Emerging technologies are also constantly reshaping the music experience, and Don Diablo dives into this topic with Laidback Luke to tackle the dynamic intersection of immersive technology and artistic evolution, and how to navigate your own creative direction. How do you remain transparent with fans, and how do you align big changes with your artistic growth?

Me and My Manager: Naomi Sharon (OVO Sound)

Singer and songwriter Naomi Sharon is the first female artist on record label OVO Sound, founded by superstar Drake, and released her debut album to global critical acclaim. Together with her manager Jasper ‘Djosa’ Cremers, she shares their journey, work ethic, ambitions and creative process, for an insightful look behind the scenes of a global artist career.

On top of these latest confirmations, ADE recently added superstars Timbaland & Martin Garrix, Indira Paganotto, Sara Landry, Laurent Garnier and Chris Stussy, as well as EMPIRE President Tina Davis, Grimes’ manager Daouda Leonard and many others to ADE Pro. Join the conference now to get access to 200+ top-level speakers with some of the most insightful strategies and opportunities this October:

ADE Pro Pass

Get the ultimate ADE experience: full conference access, all networking events & hubs, the complete ADE Festival program and much more.

  • Valid all five days
  • Full access to all conference tracks: ADE Pro, ADE Green, ADE Beats, BMIM and more
  • Join networking events and sessions, plus new matchmaking formats
  • Access to all official ADE Business Hubs
  • Year round access to ADE Pro's networking platform & database
  • Access to the full Festival program with new improved Festival access experience (limited capacity at high-demand venues)
  • Access to the Arts & Culture program (limited capacity at high-demand venues)
  • Receive the official ADE 2024 Bag
  • Unlimited workouts at TrainMore during ADE at any Regular and Black Label club
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