ADE Beats announces first speakers

Q&A production team The Track Masters: Creating history and keeping ownership
With over 160 million records sold to date, Jean Claude ‘Poke’ Olivier and Samuel ‘Tone’ Barnes make up the music production team The Track Masters. Their resume includes productions for the likes of Cardi B, 2Pac, Nas, 50 Cent, JAY Z, Rihanna, The Notorious B.I.G. and many others, and they have 5 Grammy Awards and 23 #1 Billboard singles to their names (and counting). With Next Era Publishing they work on new projects in the U.S. and in countries likes the U.K., France and The Netherlands. At their Noisey presented panel at ADE Beats, Poke and Tone – who is also Head of A&R at Steve Stoute’s United Masters – discuss their new project, their latest work, keeping ownership as a creative, and their vision as experienced artists and producers on music and the music industry today.

Jiggy Djé, Snelle + Team ROQ ‘N Rolla: Inside the commercial success of Dutch hip-hop.
Top Notch | Noah’s Ark managing director Vincent Patty, also known as prominent Dutch hip-hop artist Jiggy Djé, will present a keynote on how his company has been instrumental in helping to create the commercial success of rap music in The Netherlands - bypassing traditional gatekeepers online and amassing a large following for their artists and YouTube channels. Team ROQ ’N Rolla will discuss their independent success, with Jebroer scoring international multi-platinum hits and Dutch rapper Snelle, who recently collaborated with Frenna on the hit Plankgas. You'll hear the story behind these two artists from their own point of view, and from Babek Arjang Far, ROQ ’N Rolla Music Group’s managing director.

Juls, Gigi Lamayne, and others: The global success of Africa’s pop and club sounds
As a prolific producer in the African pop scene, British born Ghanaian producer and DJ Juls has been an important player during its boom. With his powerful minimalist Afropop beats Juls has produced records for artists like Mr. Eazi, Burna Boy, Goldlink, Masego, Kojey Radical, Stonebwoy and a host of others. During ADE Beats, Juls will discuss his role in the African pop music scene and how he developed his sound as a producer. 24-year old South African rapper and singer Gigi Lamayne became the first female to put together and execute a hip-hop one-woman-show in the African continent this year. Apart from scoring hit singles in her home market, Lamayne also has number one hits in Nigeria, Botswana and Namibia and continues to gain traction across new territories within Africa. Check out her insider view on African hip-hop scenes at ADE Beats and her position in it.

Q&A Deborah Mannis-Gardner: The future of sampling and music clearance
Deborah Mannis-Gardner is an expert on global music rights clearances. She has cleared releases for artists including Frank Ocean, Jay-Z, Drake, Dr. Dre, Kendrick Lamar, John Legend, Eminem, Rihanna, The Notorious B.I.G., Nicki Minaj, Mariah Carey and Beyoncé. Mannis-Gardner will discuss some of the projects and artists she has supported in clearance matters, and her approach to sampling as a whole at ADE Beats. She will share her insider view on the future of sampling and music clearance in the streaming age, the importance of sampling as an art form and for long-term artist revenues, and how to approach sampling as a producer in this day and age.

Keynote Q&A Frank Babar, Phase One: Creating a long-term career in hip-hop and electronic music
Phase One Network, Inc. CEO Frank Babar is an American entrepreneur, producer and promoter with decades of experience in the hip-hop and electronic music scene in New York. His company oversees a large catalogue in hip-hop and electronic music and he has a strong vision on creating long-term intellectual and creative property, as well as long-term careers for his artists. In his keynote Babar will share how the future of the industry is about managing creative and intellectual property, and his vision on what it takes to create a stable revenue stream and long term careers for both music industry professionals and artists in the hip-hop and electronic music scenes.

ADE Beats, the annual international networking conference for hip-hop, bass and beats, presents international keynote speakers, networking sessions, inspiring music talks, master classes, business cases, and the latest on rising hip-hop, bass and beats markets, business opportunities and emerging trends. The 10th-anniversary edition of the conference takes place at Melkweg on Friday October 18th.