10 reasons to visit the 10-year anniversary edition of ADE Beats

ADE Beats is the annual platform at Amsterdam Dance Event (ADE) to network and connect with the international hip-hop, bass and bass community. Our conference program in Melkweg, Amsterdam on Friday October 18th is the central meeting point for all ADE delegates who work in these field. Come to our business and networking lounges, check out our presentations, connect and get inspired.

We talk business at ADE Beats! Find out where our industry, scene and global markets are heading, from Accra to Lagos, from London to Berlin and from Los Angeles to New York. ADE Beats talks to key insiders about rapidly emerging markets, creating sustainable global networks and the many exciting business opportunities that a truly international approach to our industry has to offer.

This week BBC Music polled over 100 critics in 15 countries to find the greatest hip-hop song ever – and concluded The Notorious B.I.G.’s ‘Juicy’ is the greatest hip-hop song of all time. Good news: its producers, legendary U.S. production team The Track Masters, are at ADE Beats next week – to talk about their work with the greatest in the game, their new global project and keeping ownership as a creative. Juls, one of the most prolific producers in the booming African pop scene, will discuss how he developed his extremely influential sound. And Dutch heavyweights Jarreau Vandal and Mucky will explain how they have been pushing electronic music forward by incorporating, remixing, finding and creating the latest international sounds and finding artistic inspiration on a worldwide scale.

At ADE Beats Co-president and Head of A&R Omar Grant of JAY Z’s Roc Nation and his colleagues Dominique Brown and Nima Nasseri will elaborate on how Roc Nation - home off J. Cole, Rihanna, Yellow Claw, Nicole Bus and many others - finds and supports new talent worldwide. Deborah Mannis-Gardner discusses the future of sampling and music rights. Phase One CEO Frank Babar shares his vision on long-term careers in the music industry. Executive Vice-President Nicki Farag of Def Jam will discuss the steps needed to create more representation in the music industry. DJ Lag, Nana Kwama a.k.a. Small God and Timi ‘TMXO’ Aladeloba will share their insider knowledge on Africa’s most popular beats scenes. And UMG Europe’s Neffi Temur (Germany), Sureeta Nayyar (United Kingdom) and Milad Hosseingholikhan (The Netherlands) will discuss creating strong global networks, breaking international acts in their national markets, and acts from their own markets on an international level.

In our legendary Meet the Pro-sessions, delegates get the chance to discuss their music, projects and other industry related questions to key professionals. And of course our annual demo competition Demolition returns! We look forward to the EMPIRE BEATS PITCH with founder and CEO Ghazi Shami, whose company EMPIRE played an important part in the early careers of future icons like Kendrick Lamar, Migos and Anderson .Paak. At ADE Beats 2019 Ghazi will be scouting beats for a range of musically diverse projects and share his A&R insights with producers and industry professionals alike.

ADE Beats and Noisey host a thrilling Dutch talent line-up at a unique location. On Wednesday October 16th, at @ Vice HQ in Amsterdam, we present performances by Chamos, Ella John, Sor, Rey Tranquilo, Pjotr, Maximilli, Gian, Casey, Jack, Rarri Jackson, Mensa and Lauwtje. Entrance is free, but please RSVP. This year we present a new, exciting hip-hop, bass and beats showcase night as well in collaboration with our trusted conference venue Melkweg, Amsterdam and Foot Locker Europe. On Friday night, October 18th, after our day program finishes, check out the first live performance of Akwasi’s exciting new material and sets by Dopebwoy, Woodie Smalls, S10, Cry and Bokoedro – for free with your ADE Beats ticket.

ADE Beats and international networking platform shesaidso host an extensive mentor- and network program for female music professionals in the urban music industry. Together we also present ‘shesaidso’s Brakke Brunch at ADE – the Global Meet Up’ on Thursday October 17th from 11AM-1PM at Waterkant Amsterdam, with Absolut and Amuse. Drop by to meet global women in the music industry, connect, network and listen to inspiring 10-minute talks called She.Beats, with four of shesaidso’s global members: Glastonbury’s Sally Freeman, Amuse’s Thea Nordqvist, Dutch artist Zanillya and AIM’s Sara Al Hamad. Please RSVP here: http://bit.ly/sso-ade-brunch

ADE Beats is where the Dutch scene meets and we present inspiring and insightful panels, beat pitches and beat competitions with a host of artists and key figures from the national scene. Speakers include Vincent ‘Jiggy Djé’ Patty from Top Notch | Noah’s Ark, Josylvio, Chivv, Snelle, Project Money, RIMON, Jack, Jebroer, Young Ellens, Neenah, Rotjoch, Glen Faria and executives from ROQ ‘N Rolla and Rotterdam Airlines. Want insight on the Dutch national hip-hop market? Meet everyone at ADE Beats.

Another new addition this year: ADE Beats Academy. Next to our conference, networking sessions and showcases, this year ADE Beats also hosts a free talent program with several partners at special locations throughout the city, discussing subjects including mental health, online music journalism, creating a career as an upstart-DJ and inclusivity. This program is free, but please do RSVP. More information on ADE Beats Academy: https://bit.ly/2AYABQ4

With ADE Beats, hip-hop, bass and beats have a strong and dedicated position within the Amsterdam Dance Event-program, during the week the entire international music industry meets! So, let’s continue to build this platform together and give our thriving international scene the boost it deserves. Our team is waiting for you :)

The ADE Beats conference is on Friday October 18th in Melkweg, Amsterdam. Tickets for the conference are 38 euro and are available now. ADE Beats is also accessible for ADE Pass and ADE Conference Pass holders. For the latest updates and tickets check out our site: www.beats.nl

ADE Beats thanks its partners Amptec, Amsterdam Dance Event, Buma Cultuur, Eastpak, Foot Locker, Melkweg, Noisey, Prins Bernhard Cultuurfonds, Puma, Puna, Serato, Sena Performers, Splice, Sprite and XITE.