Sam Potts (GB)

As SVP at AWAL, Sam Potts works closely with the executive leadership team to maximise audience development and growth strategies for AWAL artists across digital and traditional media. He oversees the company’s UK and global commercial partnerships team, driving promotional strategy with streaming and digital platforms, as well as overseeing UK radio, TV and promotion strategy for AWAL Recordings artists.

As well as being founder of youth networking organisation YGN (Young Guns Network) in the UK, Sam is also co-founder of London based charity event series @stowhohouse raising money for local charities via the dancefloor with some huge international DJs.