Rocío Trujillo Alba (ES)

Rocío studied Law and Business Administration at Pablo de Olavide University in Seville, and later earned an MBA from INSEAD Business School in Singapore and France. She began her career as an M&A lawyer at Cuatrecasas before moving to McKinsey & Co. She worked at McKinsey for five years, covering Latin America and Spain. Afterwards, and before joining Fever, she was Marketplace Manager at Amazon, where she set up and led the consulting team (Paid Services). Currently, Rocío oversees business development, strategy, and operations for Fever in Spain, Portugal, and Italy. Fever has powered some of the world’s biggest events, such as Van Gogh - The Immersive Experience, the Harry Potter Forbidden Forest Experience, and the Candlelight Series. Present in over 300 cities worldwide, the tech company has revolutionized access to live entertainment and has partnered with major players in this field, such as Disney, Netflix, and WB.