Oscar Kriek (NL)

Oscar Kriek is the Director of Partnerships at TicketSwap, a safe and trusted ticketing marketplace active in 36 markets, that centralises ticket demand and supply within a highly engaged fan community, close to 15 million users worldwide.

Oscar has been working in the event industry since the early 2000’s, gathering knowledge and experience at multiple links in the business value chain. From artist agency to event promoter and from event venue to online media. Since 2013, Oscar has dedicated his energy to specialize in ticketing. He was one of the founding members of an online media platform called I’M IN. With over 1.2 million users within 24 months, I’M IN was the fastest growing mobile app in the Netherlands at that time. In 2016, Oscar joined the white label ticketing solution Paylogic where he reported directly to the CEO. His initial responsibility at Paylogic was the rebranding and repositioning of the brand as a first step of the acquisition process which he supported directly (as member of the MT). After the acquisition by Vivendi and merger with See Tickets, Oscar became a senior business strategist. Within this role he developed new business models such as the resale proposition and custom RFP projects which lead to the signing of Paradiso Amsterdam, the EBU (Eurovision Song Contest), Amsterdam Dance Event amongst others.

Oscar joined TicketSwap in 2021 in the position of Head of Business Strategy. Responsible for and was promoted to Director of Partnerships two years after. Within this role he’s responsible for the international partner portfolio and global expansion.

In addition, Oscar initiated the ‘tech’ track at the ADE Pro Conference back in 2016 together with Richard Zijlma, director at that time and Jan-Willem van der Meer, founder and former CEO of Paylogic. He has been an active member of the Amsterdam Dance Event Foundation ever since, responsible for part of the yearly conference program.