Natalia San Juan (ES)

Natalia San Juan is a key strategist in the management and development of emerging artists within electronic music, with a focus on taking their careers to the next level. As the manager of renowned Mexican artist Mystery Affair and other developing talents such as Isi Audi, Andrea Zarco, and Luna Martínez, she specializes in transforming artistic potential into tangible success through effective strategies that allow her artists to position themselves in key global markets.

With over 20 years of experience in the industry, Natalia has led and designed projects such as Femnoise Records and is about to launch Isi Audi’s label, Shanghai Soundsystem. Her focus is clear: maximizing results by adapting to various campaign budgets, propelling emerging artists toward new opportunities and visibility on the international scene.

Additionally, she is the marketing coordinator at SAE Barcelona and an active member of the European Music Managers Alliance (EMMA) and the RESET! network of independent cultural agents, consolidating her position as an influential figure in the music world. Since 2017, she has been committed to gender equality in the electronic scene through the nonprofit organization Femnoise. Natalia’s main focus is on the professionalization and success of the artists she represents, helping them navigate market challenges and achieve their goals through solid strategic planning.

LinkedIn: nataliasanjuanbentancurt