Michelle Verhoef (NL)

Michelle Verhoef is the General Manager of Verknipt, as well as an electronic music industry maverick paving the way for hard-techno sound and women in music. Working her way up from an intern and freelancer who juggled everything from artist handling and production to marketing, Michelle’s hard work and innate understanding of the industry allowed her to play a pivotal role in forming the company’s strategic vision. Most notably, Michelle led the company when they decided to double down on the rising hard-techno sound and launch Verknipt's first major festival post-COVID in just two months.

This visionary outlook has enabled Verknipt to achieve exponential growth under her leadership. With a team now comprising 75% women, it also showcases Michelle's dedication to lifting others up alongside her. Her unique ability to connect with artists, fostering natural, supportive relationships like with Sara Landry, and her strategic vision, have made Verknipt a standout in the industry. Michelle’s innovative approach, ability to anticipate trends and natural talent for connecting with people have driven Verknipt’s success and significantly impacted the broader electronic music landscape.