Marcelo Madueño (BR)

Partner and Head of Event Production at Entourage Live, a leading producer in the electronic music market in Latin America, Marcelo Madueño is in charge of some of the biggest national events, such as Só Track Boa, and is a key player in the consolidation of international brands in the country, such as Time Warp, and the creator of QAPro, a specialization course that provides technical, strategic and methodological knowledge to improve experiences and optimize costs and profits in the events sector.With a degree in Business Administration, with specializations in Corporate Finance, Business Strategy and Project Management, Marcelo began his professional career in the financial market, where he worked at the largest investment bank in the world, JP Morgan, earning the opportunity to study financial modeling applied to industry in New York. His ability to deal with complex financial mathematics was fundamental to his success in billion-dollar projects, including the notable transaction that brought Heinz to Brazil.
After several successful projects, Madueño decided to explore new horizons and ventured into the events sector. In 2017, he joined Entourage, where, since then, he has been applying his knowledge of financial management and strategy to increase the agency's operational efficiency.