Eva Koffeman & Willemijn Besteman (NL)

Eva Koffeman and Willemijn Besteman are the new kids on the block in advertising. Not the Beatles generation, but the Roxy Dekker generation. In other words, they don't take themselves too seriously. As a creative duo, their first criterion for a good idea is that it makes the other one laugh. The second criterion is that it makes sense. They believe sound and music can either make or break the humor and coherence of a campaign. With this approach, they create work for clients such as Rijksoverheid, Milieu Centraal, Bob, and KRO-NCRV.