Eric Wagliardo (US)

Eric Wagliardo is an internationally recognized artist and creative director who serves as an XR Producer for the Coachella Innovation team. He also founded &Pull, a boutique consulting firm focused on innovative experiences in the entertainment industry. Eric also founded MXR (“Mixer”) a new creators' tool that provides automation and ease-of-use to the currently high-touch, bespoke world of XR content creation.

Eric does not live at the intersection of music and tech, he meanders through the path less traveled that leads to imaginative, futuristic landscapes where technology melts into the background and the human experience shapes a new era of interconnected computer systems and modes of communication.

Eric has worked with industry defining tech companies to create innovative experiences such as Water Ripples, a larger than life kinetic sculpture for Matt Damon’s non-profit, Water.Org, Algorythm, a multi-user AR music video for Childish Gambino, and most recently broadcast AR moments on the Coachella main stage for artists such as Anyma, Doja Cat, Flume, Bad Bunny, Black Pink, The Gorillaz and more.