Dean Koend ()

Dean Koend is a seasoned Creative Strategist with a deep-rooted foundation in Public Relations and a proven track record of elevating (personal) brands across diverse sectors. His expertise spans from global campaigns for spirits giants like BACARDÍ, to activations with fashion houses during fashion week, to working on grassroots initiatives to promote talent from minority communities with R/HOOD, demonstrating his versatility and adaptability.

Dean's ability to identify and nurture talent is equally impressive. He has masterminded collaborations and PR campaigns for artists such as Don Diablo, Tiffany Calver, Alan Walker, Nicole Moudaber, Gioli & Assia, Kelvyn Colt, Mutya Buena, and many more. Additionally, he has linked his talent with fashion powerhouses and brands like Nike, Converse, Louis Vuitton, Dolce & Gabbana, Fenty Beauty, McLaren, and more.

As a seasoned Creative Strategist and Public Relations aficionado, Dean has an extensive background in working directly with brands across PR, marketing, and communications. His expertise extends to diverse industries, including tech, music, fashion, media, and hospitality. He has successfully navigated global markets, entered new territories, and driven brand expansion for his clients.

Dean's ability to create impactful partnerships and amplify global reach has made him a sought-after strategist. He has consistently aligned top-tier talent with major brands, significantly enhancing their visibility, market leadership, and consumer engagement worldwide.

As a Creative Strategist and Public Relations aficionado with over a decade of experience in the music industry, Dean has a deep understanding of the intricate nuances required for success. His experience spans international across a wide variety of talent and musical genres, from athletes, to DJs, rappers, Latin artists, and more. He has also worked on PR and partnerships for international music festivals and nightclubs.

Beyond PR efforts in the music industry, Dean has taken on diverse roles across various projects, including overseeing and executing entire marketing campaigns, label management, A&R, and artist management; across a variety of labels and talent. This unique combination of expertise enables him to tailor strategies that maximize an artist's global impact and achieve sustainable career growth.

With a global perspective honed through years of international campaigns, Dean possesses an in-depth knowledge of diverse markets and a vast network of influential media contacts. His strategic approach involves forging strong partnerships with artists and their teams to create and execute comprehensive PR plans.