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Celis Jansen (NL)

Speaker (Head of Branding, Sony Music)

Celis Jansen and Joeri Worm lead the branding department at Sony Music Benelux. Working closely with artists, they help them envision new worlds. Their process combines powerful Creative Directions and well-considered Visual Identities, fueled by strategic thinking to forge strong connections between artists and fans. In this talk, they delve deeper into the art of building your own artist brand.

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