Bianca Senna (BR)

Bianca Senna is the CEO of Senna Brands, a group created by the three-time world champion's family to manage Ayrton Senna’s assets and estate. The brand's purpose is to ensure that people continue to be impacted by the positive values that Ayrton Senna left us and to have contact with him in different ways, through official products, fan experiences, tributes, brand partnerships and events. Daughter of Viviane Senna, Bianca is also a Board Member of the Ayrton Senna Institute, where she served as Branding Director for 8 years. She has a degree in Advertising from Fundação Armando Álvares Penteado and a post graduate degree in Sports Marketing from the University of Technology in Sydney, Australia.