Alexander Bonavia (GB)

Alexander Bonavia is the SVP of Creative and Audience Development at Hipgnosis which owns 3 Billion + of publishing rights from iconic artists. Alex is responsible for the growth of streaming and digital optimization for this portfolio of rights. This includes the New Music IP business which generates over 2 B + Streams per year from interpolations and covers built on top of the portfolio. Previous to Hipgnosis Alex ran Global Marketing for Warner Music Group overseeing the Global Priority System and co-founded Wavo the largest digital marketing agency for the Music industry.