Aijda Farag Saad (NL)

An experienced manager in the music industry, specializing in artist and creative project management, Aijda started her career in exhibitions and events. In 2019 she wanted to focus on artistic management. Under her leadership sor. won two Edisons for the album Bae Doven. Aijda becomes sustainable through love and conviction, and attaches more value to the emotional impact of art than to figures and trends. Her mission is to connect love, passion, music, art, fashion and people and make lasting cultural contributions.