Adam Nicholas (TH)

Adam Nicholas is a Polygon Director, and creative innovator whose extensive portfolio in the music and events industry spans two decades. His expertise and vision is helping to propel the world of live music into previously uncharted territory.

Adam's musical journey began in composition and production, and he is an alumnus of the prestigious Guildhall School of Music. His music has made its way into films, award-winning TV dramas, and advertisements worldwide, and has been being featured alongside such highly-regarded names as the London Philharmonic Orchestra, the Soweto Gospel Choir, Coca-Cola, Etisalat, MTN, the Royal Opera House, the Roundhouse, and the BBC.

His ability to execute transformative experiences has seen him orchestrate live music events in locations as diverse as Saudi Arabia, Thailand, Myanmar and Afghanistan. In addition to his passion for music, Adam is also a strategic communicator, and has successfully directed national media campaigns across Asia.

At Polygon, Adam leads the integration of groundbreaking technologies into Polygon's live events. He is responsible for pioneering the development of multi-sensory systems, including 3D sound, scent dispersion, haptic clothing and holographic displays. At every turn, he works with the Polygon team to ensure that people's sensory experiences at live events know no bounds.