ADE Startups
Connect with our network of forward thinking music-tech founders and industry professionals during the ADE Startups program
The music industry is growing and increasingly seen as a solid investment. However, it remains a challenging space to build innovative companies. ADE Startups and The Chorus, its mentorship program, aims to help great ideas succeed in this challenging environment.
ADE Startups is the start-up program running alongside the ADE Pro conference. It focuses on fostering a platform for the next generation of entrepreneurs in music, tech, entrepreneurship, and innovation. It brings together members of the music, tech, and start-up ecosystem to discuss building the future.

ADE Startups program
ADE Startups brings together the key thinkers, builders and industry professionals in music tech and entrepreneurship from across the globe. A program open to the whole ecosystem – whether a music tech founder or an artist, label or brand focused on promoting innovation and building lasting relationships. The Startups program is filled with insightful panels about the future of the music industry and networking opportunities specifically tailored to music start up founders.

ADE Startups program
ADE Startups brings together the key thinkers, builders and industry professionals in music tech and entrepreneurship from across the globe. A program open to the whole ecosystem – whether a music tech founder or an artist, label or brand focused on promoting innovation and building lasting relationships. The Startups program is filled with insightful panels about the future of the music industry and networking opportunities specifically tailored to music start up founders.
ADE Startups - Program elements
ADE Startups Program - Themes

The Chorus
The unconventional mentor program at the heart of ADE Startups.
Building up to ADE, 8 exceptional early-stage founders and companies from across the music industries are selected to parttake in an exclusive 12-week mentorship program. Paired up with mentors that cater to the startup's needs, they receive the assistance of angels and coaches to help to grow their network and business knowledge in these early years. This all kicks off at ADE when we reveal the 8 hottest, high potential startups in music tech and entrepreneurship selected from hundreds of applicants.
Class of 2024

Previous edition: Class of 2023

Collabhouse
Music promotion and licensing platform that connects artists, fans & NFT collectors

Beatoven.ai
A simplified music creator tool that helps you create music for your videos and podcasts

Overtune
The tools you need to make songs and short-form music content in only a few minutes

Roex
AI powered mixing services for musicians, producers and content creators

Sona
A music platform that puts artists in control of the culture they create

Sonomo
Invest in music royalties and earn monthly dividends

Submix
Get a pro-studio-like audio experience for online music production

Mubert
Instantly generates tracks perfectly tailored to your content on any platform
The Chorus - FAQ
No. The Chorus is not an incubator or accelerator. It is a curated networking and visibility program designed to connect promising music-tech startups with key players in the industry.
You will:
- Showcase your startup to a global audience
- Gain access to curated networking and pitch opportunities
- Be matched with a mentor for ongoing support
- Receive a free ADE Pro Pass
If you’ve already purchased a Pro Pass, you will be reimbursed.
You can apply to The Chorus 2025 by filling this form.
The application deadline is on 20th July.
After the application deadline, you will be notified if you’ve been selected for the final stage of the recruitment process. This stage includes a short interview, which may involve submitting a video. From this group, the final 8 startups will be selected to join The Chorus.
The exact timeline for notifications and interviews will be shared soon.
No, we recommend purchasing your ticket early to secure access. If you are selected for The Chorus and already bought a Pro Pass, you will be reimbursed, so there’s no risk in securing your spot in advance.