ADE Startups
Connect with the founders, investors and innovators shaping the future of music
ADE Startups is the founder and investor strand of Amsterdam Dance Event. Built for founders, investors and the wider music-tech ecosystem, it brings together the people creating what's next in music and creative technology.
As part of ADE Pro, the program offers a unique opportunity to connect with experienced founders, investors, industry leaders and innovation teams through practical conversations, curated networking and meaningful collaboration. Whether you're building a startup, investing in the future of music, or exploring new ideas, ADE Startups is where the right people meet.
ADE Startups program
Where innovation meets the music industry.
ADE Startups sits at the heart of ADE Pro, connecting founders, investors and industry professionals from across the global music ecosystem. While many events discuss innovation from the sidelines, ADE Startups is designed for the people building and backing it.
Across four days of panels, roundtables and networking opportunities, the program explores fundraising, scaling, investment and the future of music and creative technology. With the wider music industry gathered at ADE from labels and artists to platforms, promoters and technology companies it offers founders direct access to future partners, customers and collaborators.
ADE Startups program
Where innovation meets the music industry.
ADE Startups sits at the heart of ADE Pro, connecting founders, investors and industry professionals from across the global music ecosystem. While many events discuss innovation from the sidelines, ADE Startups is designed for the people building and backing it.
Across four days of panels, roundtables and networking opportunities, the program explores fundraising, scaling, investment and the future of music and creative technology. With the wider music industry gathered at ADE from labels and artists to platforms, promoters and technology companies it offers founders direct access to future partners, customers and collaborators.
ADE Startups - Program elements
ADE Startups Program - Themes
The Chorus
The curated founder community at the heart of ADE Startups.
Each year, eight exceptional early-stage music-tech startups are selected from around the world to become part of The Chorus. More than a showcase, The Chorus is a carefully curated community that connects ambitious founders with experienced entrepreneurs, investors and industry leaders.
Rather than a traditional accelerator or structured mentorship program, The Chorus is built around meaningful connections and long-term relationships. Selected founders receive a dedicated platform during ADE, gain access to an exclusive peer network, and become part of a community that continues long after the event has ended.
The Chorus 2026
Applications Open
The Chorus Mentors - Meet the experts of 2025
Class of 2025
The Chorus - FAQ
You can apply to The Chorus 2026 by filling this form.
The application deadline is on the 31st of July 2026.
No. The Chorus is not an incubator or accelerator. It is a curated networking and visibility program designed to connect promising music-tech startups with key players in the industry.
You will:
- Showcase your startup to a global audience
- Gain access to curated networking and pitch opportunities
- Be matched with a mentor for ongoing support
- Receive a free ADE Pro Pass
If you’ve already purchased a Pro Pass, you will be reimbursed.
No, we recommend purchasing your ticket early to secure access. If you are selected for The Chorus and already bought a Pro Pass, you will be reimbursed, so there’s no risk in securing your spot in advance.