ADE Pro
The ultimate business and inspiration gathering for electronic music. | Explore the latest program updates and get the ADE Pro Pass to attend.
ADE Pro Pass
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Rediscover some of the ADE 2024 Pro conference speakers:
ADE Pro Pass Benefits of 2024
These were the ADE Pro Pass benefits of 2024. Benefits of the ADE 2025 Pro Pass are yet to be announced.
Get up close and connect
Make meaningful connections with top minds in the industry. Check the agents, organizers & promotors and record labels that were part of ADE Pro 2024:
From meeting top company agents from Armada Music, WME, UTA, CAA and Primary and Wasserman to organisers & promoters such as Awakenings, Intercell, Loveland, Insomniac Europe, AMF, DGTL, Shelter, BonBon, AVA, E&A events, Thuishaven, Zeezout, and Making Waves. Develop your knowledge with leading record labels such as Helix Records, b:electronic, Get Physical, BumaStemra and Sena.
Get up close and connect
Make meaningful connections with top minds in the industry. Check the agents, organizers & promotors and record labels that were part of ADE Pro 2024:
From meeting top company agents from Armada Music, WME, UTA, CAA and Primary and Wasserman to organisers & promoters such as Awakenings, Intercell, Loveland, Insomniac Europe, AMF, DGTL, Shelter, BonBon, AVA, E&A events, Thuishaven, Zeezout, and Making Waves. Develop your knowledge with leading record labels such as Helix Records, b:electronic, Get Physical, BumaStemra and Sena.
ADE Pro — World Class Artists
Kölsch: In Conversation with Dave Clarke
Kölsch (Artist), Dave Clarke (Artist)
Amelie Lens x Charlotte de Witte
Charlotte de Witte (Artist), Amelie Lens (Artist), Jeroen Delodder (DJ, Radio Presenter & Curator)
Chris Stussy's Tips and Hacks for a Long-Lasting Career
Chris Stussy (Artist), Joe Muggs (Music Journalist)
From Niche to Next Level
Ilja Reiman (Multigroove), Reza Fathi (R&M Events - Verknipt), Holly Dicker (Journalist, Author)
Deep Dive with Marlon Hoffstadt: Behind the Scenes of His First-Ever AV Show and Upcoming Daddycation Project
Marlon Hoffstadt (Artist), Ben Hindle (DJ Mag)
Hard Techno: Music & Lifestyle
Sara Landry (Artist), Michelle Verhoef (General Manager, R&M Events - Verknipt)
Reinier Zonneveld In-Depth: Creating His Own Festival, Creating Live with AI
Reinier Zonneveld (Artist)
Celebrating the UNESCO Status for Berlin Techno
Dimitri Hegemann (Founder, Tresor), Ellen Alien (Artist), Holly Dicker (Journalist, Author)
SoundCloud - Essential Insider Knowledge
Eliah Seton (CEO, SoundCloud), Mau P (Artist), Emmy Lovell (Global Head of Music, SoundCloud)
ADE Pro — Independence
TuneCore & Believe - Essential Insider Knowledge
Romain Vivien (Global Head of Music and President of Europe, Believe), Andreea Gleeson (CEO, TuneCore)
SoundCloud - Essential Insider Knowledge
Eliah Seton (CEO, SoundCloud), Mau P (Artist), Emmy Lovell (Global Head of Music, SoundCloud)
Bandcamp - Essential Insider Knowledge
Aly Gillani (European Artist and Label Representative, Bandcamp), Deniz Everling (Artist & Label Ambassador, Bandcamp), Chloe Johnson (Chief Client Officer, Verifi Media)
The State of Independence in 2024 and Beyond
Roland Leesker (Get Physical Music), Chris Goss (Hospital Records), Beks (Artist), Silvia Montello (Voicebox Consulting), Keir Tyrer (Shogun Audio Group), Brian Miller (TuneCore), James Palmer-Bullock (The Wild Seeds), Anyasa (Artist), Carly Wilford (Artist)
African Independent Records: Finding Global Success
Grace Ladoja (Homecoming), Dare Balogun (Homecoming)
YouTube Masterclass ft. Miss Monique
Miss Monique (Artist), Artem Suprunenko (Creative), Eric Skuncke (YouTube), Chloe Johnson (Chief Client Officer, Verifi Media)
ADE Pro — Social impact
Black Electronic Music Association (BEMA)'s World
KILIMANJARO (DJ & Producer), Hannah Shogbola (United Talent Agency), Dr Dubplate (DJ, Label EC2A), Kenny Eshinlokun (We Are Taboo)
10 Years of shesaid.so & Nurturing Micro-Communities in Global Markets
Phiona Okumu (Head of Music Sub-Saharan Africa, Spotify), Aluna (Artist), Andreea Magdalina (CEO & Founder, shesaid.so), Dean Koend
Sama' Abdulhadi - Every Artist Needs Resilience
Sama Abdulhadi (Artist), Ruth Daniel (CEO and Artistic Director, In Place of War)
Burnout Prevention & Creative Flourishing
Lilia 'Dangermami' (NL), Tristan Hunt (GB)
ADE Pro — Africa focused
Unleashing Startup Potential & Opportunities in Africa
Odunayo Eweniyi (PiggyVest), Bianca Ambrosini (Best Nights VC), Isaac ‘Ansah Live’ Asante Nyarko (Vibrate Space), Peng Chen (HustleSasa), Yaw Asamani (Music-Tech Entrepreneur)
From Detroit to Durban: The Learnings of 30 Years of Dance Music
Carl Craig (Artist), DESIREE (Artist), Major League DJz (Artists), Chelsea Odufu (Artist & Co-founder, Tech Afrique), DBN Gogo (Artist), Grace Ladoja
Audiomack presents: Africa’s Club Sounds - A Global Strategy
Charlotte Bwana (Vice President of Marketing, Audiomack), Felix de Jong (Senior Marketing Manager & Head of Electronic, Audiomack), Tyler ICU (South African DJ / Producer), Temi Adenji (Managing Director, Warner Music Africa)
Working with African Artists: A Guide to Success
Andile Mbete (Head of Africa, TuneCore), Jackie Queens (Artist), Shanae Dennis (Wasserman), Coco Em (Pass Pass), Tobi Mohammed (The Plug, Topboy, Blockparty series), Dare Balogun (Homecoming)
Talking facts: Africa's Music Industry
Grace Ladoja (Homecoming), Dare Balogun (Homecoming)
Game Changers: Phiona Okumu
Phiona Okumu (Head of Music Sub-Saharan Africa, Spotify), Carmen Hogg
Don't Call it Afrobeats: How to Empower the Continent Through Music
Shiba Melissa Mazaza (Music Journalist), Joey Akan (Afrobeats Intelligence), Selina Chowdhury (Warner Music Group), Gracey Mae (MAE)
ADE Pro — Tech & Innovation
Deep Dive with Marlon Hoffstadt: Behind the Scenes of His First-Ever AV Show and Upcoming Daddycation Project
Marlon Hoffstadt (Artist), Ben Hindle (DJ Mag)
Reinier Zonneveld In-Depth: Creating His Own Festival, Creating Live with AI
Reinier Zonneveld (Artist)
Epic Games: Making Music Unreal – How Real-Time Game Engines are Revolutionising Artist Shows and Fan Experiences
Brian Frager (Epic Games), Daouda Leonard (CreateSafe), Ruben Gorrissen (Prismax), JP Kellams (Epic Games), Eric Wagliardo
Fraud in Music Streaming
Andrew Batey (Beatdapp), Diederik d'Engelbronner (Downtown Music), Andy Daniell (Defected), Shannon Herber (Campaign)
Data & Marketing: How to capture Artist Fan Data & Sell More Tickets
Sam Alpert (SVP Marketing of Music, Wasserman), Rob Sealy (Chief Strategy Officer, OpenStage)
In addition to the conference program, your ADE Pro Pass includes a treasure chest of networking opportunities. Throughout the official venues including Felix Meritis, the Andaz Hotel and the Pulitzer Hotel, the three-day conference offers networking opportunities, hubs and more.
✓ Join dedicated networking events and sessions
With over 9.000 music professionals from around the globe gathering in Amsterdam, you’re almost guaranteed to find who you need. An abundance of networking events and opportunities with fellow ADE delegates and industry leaders provides an advantageous base for dealmaking and career advancement.
✓ Access to all official Business Hubs
Whether you’re planning a meeting with fellow delegates, looking for a comfortable spot to work or simply want to hang out between conference events, your ADE Pro Pass grants access to all of ADE’s official Business Hubs.
✓ Year round access to ADE Pro's networking platform & database
Get a head start on connecting with fellow music professionals and companies with the ADE Pro networking database, available throughout the year. The online networking tool enables you to find and connect with all ADE Pro delegates, showcase your business with a dedicated profile page, plan meetings during ADE and much more. Over 50.000 messages are being sent on the platform yearly, with new professional connections being made on the regular.
ADE Pro — Last year's program updates
ADE completes its Conference program with KI/KI, Duncan Stutterheim and live performances by Tati au Miel, machìna x Roelof Knol, and more
Thursday, 10 October 2024
ADE Green 2024: Building climate justice spaces in the music industry
Thursday, 10 October 2024
ADE Beats' program unwrapped
Wednesday, 09 October 2024
ADE Green 2024: Full Program in One Glance
Sunday, 06 October 2024
HOMECOMING's ADE 2024 program comes home
Saturday, 05 October 2024
Buma Music In Motion reveals its ADE Pro Conference program
Monday, 30 September 2024
ADE Pro adds Amelie Lens x Charlotte de Witte, Marlon Hoffstadt, Reinier Zonneveld, and Kölsch to Conference
Thursday, 26 September 2024
Epic Games, Meta, and Twitch confirmed for ADE Pro
Monday, 23 September 2024
Learn from the experts of SoundCloud at ADE’24 and build a lasting music career
Friday, 20 September 2024
Tomorrowland founder joins ADE Pro for exclusive Keynote Panel
Wednesday, 18 September 2024
ADE Green: What you need to know about CSRD in the music industry
Tuesday, 17 September 2024
Believe is empowering independent artists to thrive through its brands Tunecore and imprints like b:electronic and All Night Long
Saturday, 07 September 2024
10 Years of ADE Green: A Decade of Transforming the Music Industry
Wednesday, 04 September 2024
ADE Pro confirms SoundCloud CEO x Mau P, Bandcamp, TuneCore and more for independent success
Thursday, 29 August 2024
Learn all about harder styles at ADE Pro with Indira Paganotto & Sara Landry
Wednesday, 14 August 2024
ADE Pro announces top minds at EMPIRE, Spotify, Believe, SoundCloud, alongside Chris Stussy, Sama’ Abdulhadi, Miss Monique and more
Thursday, 27 June 2024
The upgraded pros of your Pro Pass
Thursday, 23 May 2024
Navigating business opportunities at ADE Pro 2024
Thursday, 16 May 2024
Specialist tracks of ADE Pro
ADE Pro Locations
Not yet feeling ready to take a deep dive in the electronic music business? Check out if the ADE Lab conference is more up your street.
Read more about ADE Lab
Not yet feeling ready to take a deep dive in the electronic music business? Check out if the ADE Lab conference is more up your street.
Read more about ADE Lab
FAQ
ADE's conference program is the ultimate business and inspiration platform for the global electronic music industry, featuring dedicated programming for music professionals, aspiring DJs/producers and musicians, tech start-ups, brand- and marketing managers and much more.
Want to learn top-level strategies and key insights from industry leaders while expanding your network of other professionals? Make sure to visit ADE Pro.
If you're just starting your music journey (welcome!), want to enjoy hands on masterclasses, studio sessions, the newest gear and can't wait for the right person to listen to your demo? Don't miss out on the four days of ADE Lab.
These were the ADE Pro Pass benefits of 2024. Benefits of the ADE 2025 Pro Pass are yet to be announced.
✓ Valid all 5 days of ADE
✓ Access to all conference tracks: ADE Pro, Lab, Green, Beats & more
✓ Access to all Network events, matchmakings & Business Hubs
✓ Access to ADE Pro's networking database
✓ Access to ADE Festival and Arts & Culture program
✓ The official ADE x G-Star RAW 2024 Bagpack
✓ Travel for free during ADE with GVB
✓ Train like a Pro with TrainMore
and more benefits ...
The ADE Pro Conference program is divided over 3 locations:
- Felix Meritis- ADE Pro Program
Entrance: Keizersgracht 324, 1016 EZ Amsterdam
- Andaz Hotel - ADE Business Hub
ADE entrance: Keizersgracht 440, 1016 GD Amsterdam
- Pulitzer Hotel - ADE Matchmaking Hub
ADE entrance: Keizersgracht 224, 1016 DZ Amsterdam
You can read more about the accessibility of the ADE Conference Program and the Info & Ticket Desk locations on this page.
Note that the ADE Festival and Arts & Culture program are out-of-home productions, meaning that these events are organized by external organizations. Therefore, the accessibility of these events is not determined by ADE. Please contact the individual events organizations for more information on their accessibility.
If you have other accessibility requests or requirements that are not covered on this page, please contact [email protected] and we'll do our best to accommodate your request.
Feel free to contact us by e-mail or phone:
+ E-mail: [email protected]
+ Phone: 0031 (0)20 247 07 07